Muslim Womens Rights: Misunderstood Essay -- freedom, education, caree

â€Å"And they (ladies) have rights like those (of men) over them in an equitable manner†¦ (Surah Al Baqarah 2-228) Islam is a religion of harmony, balance, and resistance. It talks about the issues of life with respect to governmental issues, scholastics, social, financial aspects, and spirits. Furthermore, there are additionally rights and commitments for people to act as per Islamic lessons for their thriving in this world just as in the unceasing life. Concerning women’s rights in Islam, non-Muslims decipher the Islamic instructing in a wrong way due halfway to absence of seeing; be that as it may, it is likewise somewhat because of terrible direct of certain Muslims in Muslim nations. Non-Muslim society believes that ladies in Islam have no opportunity. Men are predominant and ladies are accommodating to her dad, sibling, spouse or child. As indicated by Islamic lessons, Muslim ladies have opportunity. They reserve the privilege to get training, pick a profession, and select an actual existence accomplice. The principal model was set by Khadija. She was the woman who loved Muhammad (P.B.U.H) and requested that he wed. Muhammad (P.B.U.H) acknowledged her proposition and wedded her. In fact, they likewise have the correct take Khula (the privilege of Muslim lady to take separate from her better half in Islam) under the most exceedingly awful conditions. In addition, there are no limitations for ladies to work and hold authority positions. Ever, there are popular Muslim ladies researchers, givers, and rulers. The main spouse of Muhammad, Khadija is specialists. Likewise, Ashifa Bint Abdullah was the principal lady to be named by Caliph Umar Ibn Alkhatab as a market monitor and a chief. As per the Quran, people have a similar soul; there is no predominance in the otherworldly sense betw... ...t make these bogus claims. Muslim ladies have equivalent rights as men in specific conditions. Men have authority or take activities to shield ladies from perils. Islam has faith in correspondence, indeed, God has invigorated men more. For example, if a cheat goes into the house, will you say, â€Å"I trust in women’s rights-I put stock in women’s rights†-Will you tell your mom, your sister, your little girl, your significant other, to proceed to battle the looter? No, yet normally, you will battle them. In this way, in physical quality, man is one degree higher than the lady. Actually, the mother is multiple times favored than the dad as the mother is one degree higher. Taking everything into account, both Muslim men and Muslim ladies are equivalent. They are equivalent however not indistinguishable. They have equivalent rights and can fill in as long as they are in Islamic cutoff points, rules and clothing regulation.

Performance Management Plan Essay

All together for Landslide Limousine Service to have accomplishment in their business, vital execution is important inside the structure of the board. The business ought to be fruitful if the exhibition the board plan adjusts totally with the business system. Mr. Stonefield has distinguished the course wherein he intends to take his business and has recognized his desires. To enable the organization to characterize the abilities required by its laborers it must have a solid authoritative way of thinking just as a solid activity examination. It is significant for Landslide Limousine Service to build up a technique for recognizing and estimating representatives aptitudes, expertise holes, and setting up approaches to give input to its workers. Atwood and Allen Consulting will oversee and giving this imperative data to the achievement and execution upgrade of Landslide Limousine Service. The presentation the executives plan will guarantee business accomplishment with no lost income, and salary soundness, and inside objective. Structure for business procedure In earlier correspondences with Atwood and Allen, Mr. Stonefield distinguished he wished to open his limousine administration in Austin, Texas. The principle objective for Mr. Stonefield is to give top notch transportation choices to different clients by furnishing an extraordinary limousine administration with consideration regarding everything about its administration. There is a foreseen net income for the primary year of $50,000, and is relied upon to have a 5% expansion in net income inside the following not many years. There is additionally an estimation of a 10% turnover rate. As indicated by Atwood and Allen, the present moment and long haul objectives are practical for the initial not many years. By making the presentation the executives system, Landslide Limousine Service will set up a base in which the organization will adjust its objectives in making representative devotion, and setting the budgetary development of the organization. The structure of the business system must comprise of compelling representative abilities, techniques to quantify aptitudes execution, focus on abilities holes, and successful worker criticism. This will make legitimate correspondence among workers and the executives. Making a domain where representatives are open to moving toward the executives with concerns can diminish botches which could bring about client being disappointed with the limousine administration. In conclusion, correspondence can likewise help with distinguishing and amending any issues with hardware whichâ could decrease cost and will amplify the clients experience. Hierarchical Performance Philosophy So as to build up a solid key exhibition the board system, Landslide Limousine Service needs to distinguish the hierarchical presentation reasoning. So as to contend inside the current serious market in Austin, Texas, the business reasoning must be worked with a solid accentuation on magnificent client assistance. To manufacture a positive notoriety in the market, representatives must look proficient, and conform to all the standards and guideline to protect the client encounters a sheltered ride. The hierarchical presentation theory is the company’s values about how the board will guide workers to achieve objective to succeed the authoritative execution. â€Å"Transporting customers productively and safe is our satisfaction† is a potential way of thinking phrase that Landslide Limousine can use as a showcasing methodology. The possibility of the way of thinking is to fabricate trust inside workers and clients inside the organization to hold dedication and certainty inside the administration. When the clients trust has been acquired, Landslide Limousine Service must keep on striving to keep up the trust. Making month to month studies can help with distinguishing zones were the association can improve. Likewise, the salespeople ought to have gatherings with the customers no less than each quarter (if not sooner) to construct a relationship with customers. This relationship can help with better adjusting the administrations gave clients desires. Recognizing employee’s aptitudes It is significant for any business to utilize work force with the necessary employment aptitudes. These abilities are significant on the grounds that it diminishes the measure of preparing required to prepare the worker for administration. The representatives information and aptitudes can ensure consumer loyalty and positive notoriety for the organization. As indicated by the course reading, Managing Human Resources, ninth release, by W.F. Cascio, clarifies four degrees of investigation to decide preparing needs and what can be accomplished. The four degrees of preparing are authoritative investigation, segment examination, activities investigation, and individual examination (Cascio, 2013, p. 317-318). The hierarchical investigation distinguishes if the preparation underpins company’s heading, staff preparing action, andâ resources accessible. Segment examination decides employee’s extraordinary need at various progressive system levels. Activities examination distinguish what a representatives ought to do to perform skillfully, and singular investigation center around the sort of preparing ought to be given to a particular individual (Cascio, 2013). As per Cascio, with a vocation investigation the business can distinguish assignments and expected qualities to play out a vocation (Cascio, 2013). The four degrees of preparing is a useful apparatus to recognize regions of progress. Preparing at all levels is significant in light of the fact that however preparing we improve our general execution. Strategies to quantify the employee’s abilities For any business is essential to gauge worker aptitude execution to decide whether the representatives targets have been practiced. As indicated by, Employee Performance Measurement Tools, it clarify how an organization can gauge execution with execution evaluations, efficiency tests, and 360-Degree Feedback. The exhibition examination is a yearly technique on where the representative is assessed by the board. The assessment distinguishes how well the worker is getting along for a while and if activity in required for development. In the presentation evaluation, recognizing future objectives and necessities are critical to safeguard the worker comprehends what is anticipated from that person. Efficiency test can help measure representative execution in quantifiable terms. During the presentation assessment, the executives will decide whether the representative will get a raise and tell the worker what the raise increment will be and how they decided the raise sum. The measure of the raise has an immediate connection on the last scores of the presentation assessment. While utilized at United Parcel Service (UPS), my boss utilized the presentation assessment and it was an extraordinary device. Not exclusively did this assessment distinguish territories of upgrades however it likewise permitted me to have a coordinated gathering with my immediate boss. Our gatherings over lunch, permitted me to become more acquainted with my administrator on an increasingly close to home level. The general involvement with my feeling was extraordinary on the grounds that it stimulated me. My administrator imparted that I was so critical to the association and how my commitments influenced the general execution of the association. Procedure for distinguishing aptitude holes An investigation to address aptitude holes is significant at any representative level. Theâ analysis recognizes the duty, information, and aptitudes required for a particular activity. On the off chance that a representative is as of now playing out an occupation however changes are made to the expected set of responsibilities, tending to the holes will be to distinguish any trademark missed to prepare the worker or improve the procedure. It is entirely expected to discover aptitudes holes when a representative change employments or absences of instruction and preparing to play out their activity. As per How to Develop a Skill Gap Analysis, gives four stages to build up an ability hole examination: distinguish business objectives, gather information, comprehend information to make proposals, and build up a preparation intend to address aptitudes holes in the present condition. It is critical to recognize business objectives to stay serious and make an undertaking plan with the vital destinations. The gathered information can help distinguish abilities and information on each worker playing out a job in the organization. After information is gathered, proposals can be made to improve zones, for example, correspondence, administration, collaboration, deals, administration, and venture the board. The preparation intend to address abilities holes in the association can help decide suitable and compelling preparing to hold workers to maintenance and business execution. Recognizing ability holes inside representatives can likewise be valuable in figuring out which manager is required around there. For instance, if a worker is feeble in a specific territory moving a solid and proficient director may help the representative with better understanding his activity work. Powerful execution input It is imperative to convey successful execution input with inspirational mentality. Representatives acknowledge guidance and positive instructing to help improve botches. As per How to Deliver Effective Performance Appraisals, the creator clarify various strides for successful execution examinations: set up an evaluation strategy, compelling eye to eye connection, start with negative input end with positive recommendations, set new objectives, have an open exchange with the representative, clarify if the worker is a possibility for advancement or raise. The initial step is significant in light of the fact that the strategy is chosen to give powerful criticism. Two models are simply the 360-degree criticism examination and assessment for workers to share considerations and thoughts. At the meeting, it is pivotal to keep in touch to create trust from the two sides and show regard. Non-verbal communication is significant in light of the fact that it canâ show demeanor or negative input. It is critical to begin with negative input to end with positive perceptions and set sensible objectives for whenever period. Moreover, it’s significant for the board to concentrate on the worker and his related activity and not join individual sentiments or feelings into the input. During the

Six Recent Life-Changing Thoughts on Food

Six Recent Life-Changing Thoughts on Food I. Emergency Dinner Sunday afternoon catches me cooking for 30+ in a hot frantic kitchen where the concentrated afternoon heat fringes on vile. Might I mention that my cooking partner, Danny, is flamingly vegan in the friendliest sense of the phrase. His trip to Whole Foods ended with a miniature avalanche of lentils, peppers, onions, brown rice, fat pungent mushrooms, like a million thimble-sized cans of tomato paste, tempeh, wheat buns, six chipotle peppers, pita bread, and yuppieish bottles of marinades, agave syrup, organic molasses, and cider vinegar messily cluttered over the counter. Tonights dinner will feature an ambitious BBQ-themed menu complemented by a spasm of last-minute surprises: stir, simmer, serve. Stage 1: chopped onions mutiny and leap overboard. Stage 2: an aborted experiment in homemade black bean burgers is sublimated into a thick savory stew. Stage 3: minutes before serving, an entire pan of baked pesto tofu is briskly upended onto the neat red tile floor, during which Jon accid entally grills the terriyaki-glazed pineapple sans aluminum foil and then deliberately grills a pretty slab of locally-raised maple-cured ham that turns out to be invisible until right after everyone leaves the dinner table. Mishaps aside, the inaugural mouthful of thick wild mushroom gravy slathered over honey walnut bread, chased by burgers under smothering spoonfuls of spicy homemade organic-molasses-and-agave chipotle BBQ sauce, injected a bloom of forgiveness into stomach and heart embittered by 2.5 hours of peeling/chopping/boiling/blending/grilling/saucing/baking/cleaning/scouring/sweating. Forks swoon and groan under pilings of rice-and-lentil burgers, mushroom gravy, grilled pineapple slices, bratwurst, hamburgers, Whole Foods-brand wheat buns, pita bread, black bean stew, teriyaki baked tofu, and musky-sweet BBQ sauce that makes me want to weep honeyed, tangy tears of the same sauce, because it would frankly be the most delicious act of weeping ever. Night drops like a blanket, and I am suffused with sticky satisfying exhaustion. Not that Id ever do it again. II. Breakfast as Therapy College is a breeding ground for weirdly poignant relationships with food. A friend of mine ate nothing but bread and cereal for a week. I once ate seven bowls of cereal in one day. Ive also eaten cereal that my roommate claimed off of MITs reuse mailing list at 2 AM one night. One of the GRTs in Random Hall bought a small nations GDP-worth of cereal at Star Market once because it was on sale. He is currently undergoing an emotional separation from boxes of expired Life*. *A lucid metaphor for the fate of the average stuck-in-grad-school grad student, as it so happens. Ive come to believe that the gentle predictability of cereal, the ubiquitous crunch and murmured tingle of glucose, fulfills the freshmans unspoken need for comfort, stasis, eternal breakfast. Same with bananas, with their blond sweetness and 69 cents-per-pound price tag at your nearest grocery store. Cereal and bananas are basically the only things you can depend on on when the sight of your daily itinerary inspires schizophrenia. Which is why its so heartbreaking when your banana peel wont open the right way. III. Pineapple One night, I walked outside onto Massachusetts Avenue and got hijacked into a city-wide dance party on the busiest street in Cambridge- i.e., a glowstick-festooned mass of 800+ tax-paying citizens pulsating unhygenically to the throbbing ear-stabbing beats of 80s disco and soul. Because this was thriller, thriller night, and no ones going to save me from the Mass. Ave. Dance Party about to strike, I caved in and joined, barely pausing to appreciate the florally-patterned light displays and the centrifugal skillz of the nocturnal neon-studded hula hoopers. I tripped home, amputated a pineapple, and devoured a slice of bright tart fruit doused in plenty of balsamic vinegar and heaping mounds of cayenne powder. It felt more like getting punched in the face by a pineapple, but nonetheless I dug the fork deep into the tender yellow flesh and let the pineapple have its revenge on my face. IV. Matt Ritter Eats Lunch 90% of the food consumed in college does not come packaged with social constraints. Matt Ritters favorite snack involves spaghetti-os, lemon juice, fruit loops, an ice cream sandwich, and two slices of high-quality whole-wheat bread. Just imagine the most natural way to eat all of the above in one bite, and you will have recreated Matt Ritters unpatentable recipe. On ordinary days, Matt Ritter favors quieter tastes, such as that of a banana omelette cooked in a high-power microwave (open a tortilla, slice bananas over it, crack two eggs over the whole mess, pop into microwave, serve with an immensity of peanut butter). Matt Ritter also pours cereal on everything, including chili beans. V. The Beef-Shank Redemption Last weekend, a menu plastered in the dingy-cornered window of Thailand Cafe hooked my eye. In past experience, Thailand Cafe has served weak curries infused with the chefs secret blend of regret and stunning blandness. Thailand Cafe is somewhat redeemed by the fact that it is cheap, usually empty, and all of ten feet away from Random Hall and less than ten minutes walking distance away from most of MIT. Some people appear to enjoy Thailand Cafe; other people understand the pleasure of eating food that contains nonzero amounts of seasoning. Yet the idealist buried inside my contemptuous, hard-shell gourmand fantasizes that maybe, just maybe, Thailand Cafes crappiness hides a brilliant chef trapped in a cocoon of terrible menu decisions, forever catering to an audience whose tastes are slightly more sophisticated than those of a pogo stick. Pin this as my excuse for barging inside one morning, asking the waitress for the semi-secret Sichuan menu (the chef and waitstaff are all Chinese, by the way), and ordering a lineup of dishes straight from the obscenest dreams of a passive-aggressive vegetarian Buddhist. I started with cold beef tripe and tongue, bathed in chili oil and garnished with chopped peanuts. The thin, flaking slices alternated between meltingly tender and softly chewy as only intestines can be, but they conspicuously lacked the bone-shattering crunch of tendon that usually makes this dish so texturally addictive. Not bad, could use a few more generous shots of capsaicin. Next came a bed of velvety, salty curls of smoked pork belly, thickly streaked with iridescent milky-white fat, an indulgent contrast to the sleek silky sheaths of leek in company. Well-played. Finally, braised beef was drop-dead gorgeous in a feisty dress of cumin, cilantro, and Sichuan pepper. Trying to relive a bite of sizzling meat juice bursting through a crust of hot spices endangers the propriety of language, so Ill stop here. Slowly, my heart is gasping out room to forgive Thailand Cafe for their unspeakable red curry combo. VI. Poem about Wild Raspberries by a Jeep A miracle of ripe red raspberries hatches upon the hedges in pikas parking lot. Vermilion with a vengeance, the juicy light through the baby bubbles gurgles the eye. Plucky hairs poke raw fingertips, piercing incisors, mouth madly pulping plump red berries: A bloodletting under pearly teeth.

Theme Of Romanticism In The Cask Of Amontillado - 760 Words

In Romantic writings, there are many qualities throughout the story that prove it is Romantic. The time period in which these were written was roughly from 1810 to 1860. They contained an emphasis on imagination, emotion, rebellion, and nature. The story â€Å"The Cask of Amontillado,† by Edgar Allen Poe was one made in this time period. In the story, Romanticism is shown through an emphasis on emotion, the selfish qualities of the main character, and how the story is opposite of Puritan religious text. An emphasis on emotion was shown by poor decisions made by characters in the story. Fortunato throughout the plot continues to follow Montresor through a giant tomb of his ancestors’ bones even when there are plenty of reasons for him to go†¦show more content†¦As Montresor narrates towards the beginning of the story he claims, â€Å" It must be understood that neither by word nor deed had I given Fortunato cause to doubt my good will†¦ he did not perceiv e that my smile now was at the thought of his immolation.† (Poe 866). Montresor basically explains how he is selfishly acting as if he cares for his enemy when really it is only to benefit him by getting the revenge he seeks. The innocence that he tries to convey shows the Romantic quality of selfishness in the main character. Previous to the Romantic period there was the Puritan period of writing, which focused solely on religion. Romantic writings are not the same as religious, being nearly opposite in some ways. This story clearly opposed the ways of religion through its explanations of revenge, murder and death. A mentioning of God is made in the story, but not in a worshiping religious type of way. In the story, Fortunato begged for mercy, but Montresor did not give in when he said, â€Å" ‘For the love of God, Montresor!’ â€Å" (Poe 870), to which he simply responded, â€Å" ‘Yes,’ I said, ‘for the love of God!’ â€Å" (Poe 870 ) Fortunato obviously was a religious man, and he was seeking help from the love of God when he realized he was in danger. Montresor felt no type of mercy towards that which showed his lack of faith in religion. RomanticismShow MoreRelatedThe Cask of Amontillado by Edgar Allan Poe Critical Essay1935 Words   |  8 Pagesyoung age and his foster parents disowning him to marrying his cousin and never settling down in one place. Poe had a unique and tumultuous life full of ups and downs which relate to his characters and the themes of his stories. In The Cask of Amontillado poe uses irony, symbolism and the theme of revenge to draw in the reader and to leave and deep emotional reaction to the story that won’t soon be forgotten. Edgar Allan Poe was born January 19, 1809 in Boston, Massachusetts. His Parents wereRead MoreGothic Literature : The Dark Side Of Romanticism1518 Words   |  7 PagesGothic literature is the dark side of Romanticism. The theme of Gothic stories is either mysterious, horror, or even death. Nathaniel Hawthorne and Edgar Allan Poe are authors that demonstrate Gothic literature. Some of their work include, â€Å"The Cask of Amontillado† written by Edgar Allan Poe and â€Å"The Birthmark† by Nathaniel Hawthorne. The Cask of Amontillado tells how the narrator Montresor seeks revenge on his acquaintance, Fortunato. Montresor to desperate measures and did not catch. However, inRead MoreThe Cask Of Amontillado By Edgar Allen Poe2223 Words   |  9 Pages Edgar Allen Poe’s The Cask of Amontillado tells the story of a man who illustrates vengeance in its purest form. The short story is set in an unnamed Italian city during a time of celebration and carnival. It is told in a flashback by the narrator, Montresor, who recounts the day he took revenge on Fortunato, a man who continuously insulted him until he had enough and responded. This story is one of the most influential works in the horror genre as it possesses valuable insight into the psychologicalRead MoreA Gray Atmosphere By Edgar Alan Poe1404 Words   |  6 PagesA Gray Atmosphere Edgar Alan Poe is the father of Dark Romanticism. He brought out the ‘gothic’ of literature and with that said not many of his pieces had a happy ending. When thinking of Poe a chill comes over me, the brute force, imagery and vocabulary that he used was enough to make any reader shudder, yet keep reading. Poe talks of dark things such as murder, insanity and betrayal; he certainly had a different perspective when it came to writing. The culture and ethical value in his storiesRead MoreRomantic Intellectuals? Discuss 5 Romantic Era Intellectuals1457 Words   |  6 PagesRomantic Intellectuals? Discuss 5 Romantic era Intellectuals and examine their lives, beliefs, and works. The Romanticism Era had a lot of intellectuals. These intellectuals had a common set of characteristics. Here is a list of the Characteristics of these intellectuals. Most had roots in Germany, the had emphasis on emotions and sentiment, not reason or logic. They also believed that you dealt with inner forces rather than external events or material objects-interest in the supernatural, natureRead MoreAnalysis Of Edgar Allan Poe s The Cask Of Amontillado1018 Words   |  5 PagesGothic period was basically the Renaissance of American literature. American romantics were influenced by eras that before them, and their writings were a different reaction against the philosophy of the previous eras. With this being said, American Romanticism grew from salvation, and guilt, as they excitedly developed their own unique style of writing. American romantic authors had a strong sense of general identity and pride in being American. For this reason, American authors during this time had aRead More Atmosphere of Terror and Suspense in Gothic Literature Essay4335 Words   |  18 Pages They were a reaction against realistic literature of the 18th century. Some saw it as a sub-genre of romantics but others argued it was a genre in its own right. Whatever its genre, gothic novels were typically characterized by their romanticism, melodrama and dark foreboding settings. They were critical of the society of the day and fiercely anti- catholic, disliking the church?s power and brutality. Some of the main gothic writers of the time included Edgar Alan Poe, Charles DickensRead MoreRomanticism Defined By The Merriam Webster Dictionary1864 Words   |  8 PagesSara Fergadiotti Hannah Joelle English M01B August 4, 2014 TBD Romanticism defined by the Merriam-Webster Dictionary is â€Å"a literary, artistic, and philosophical movement originating in the 18th century, characterised chiefly by a reaction against neo-classicism and an emphasis on the imagination and emotions, and marked especially in English literature by sensibility and the use of autobiographical material, an exaltation of the primitive and the common man, an appreciation of external nature,Read MoreRunning Head: Edgar Allen Poe 1. Edgar Allen Poe2. . .1286 Words   |  6 Pagescontribution of Poe to the American literature. Poe was very much influential in helping the American literature to become more metaphysical and philosophical than it had ever been, more also with regards to dark Romanticism of the Germany instead of the frequently sentimentalized romanticism of the Transcendentalists of New England (Phillips Hayes, 2011). Poe also assisted in making periodical publishing very essential in the Cultural literature of Americans. The writing on the Americans within theRead More The American Renaissance Essay1168 Words   |  5 PagesMasterpieces The American Renaissance, a literary and cultural period circa extending from 1820 to the mid-1860s, gained inspiration from the unresolved issues of the American Revolution. The American Renaissance literary style was coined as Romanticism, an international philosophical movement that redefined the perceptions of Western cultures, and seldom refers to the preconceived notions of love. Some important authors arising out of this era include: James Fenimore Cooper, Nathaniel Hawthorne

Document Based Question on the Colonies Essay - 1142 Words

Document Based Question on the Colonies The 1600s were a time of global expansion, and the search for a new world where people could start their lives anew and have a say in the way their society was run. After Christopher Columbuss discovery of the Americas, countries began to send colonies to settle and establish a presence in the vast and unconquered land. The English sent some of the largest amounts of immigrants to the new world. One†¦show more content†¦The Puritan people who came to the Americas were separatists who sought to establish a new religiously based community that could be immune from outside influences. While the Chesapeake settlers came to the Americas solely to grow tobacco and turn a profit for the joint stock companies that sent them. These differences in purpose are evidenced by the lists of people who first established the colonies. In 1635, the emigrants sent to Virginia by these joint stock companies were composed primarily of young single men in their twenties who could work on the tobacco farms (Doc C). They were not sent with their families and out of the long list of emigrants, only 11 were women. This shows that the stock companies really didnt care if their colonists established a community and were only concerned with making money. The New England list of emigrants however shows entire families, most containing more then four people of relation, who made the trip to the Americas (Doc B). This is due to the fact that the Puritans goal was start a community of religious families who would work together to be successful puritans in the eyes of god. This is shown through puritan leader, John Winthrops writings known as his Â⠀˜City upon a Hill speech (Doc A). Puritans were more focused on the community aspect and planned to use their children to work their landShow MoreRelatedAmerica, A Narrative History Essay1425 Words   |  6 Pagesdifferences between the Native Americans and the Spanish Explorers is the third-person biographical narrative called â€Å"The Collision of Cultures.† The narrative gives the reader insight on what the indians and the explorers pre-judgement of one another, based off of what the parties believed with their religion and moral. This article’s reader would be someone that showcases an immense interest in a population’s psychology and culture. As well as, interest someone who is knowledgeable in the dynamics ofRead MoreEssay on The Effects of Imperialism1278 Words   |  6 PagesWORLD HISTORY Document-Based Question: Effects of Imperialism Directions: The following question is based on the accompanying Documents 1- 13 (The documents have been edited for the purpose of this exercise.) This question is designed to test your ability to work with and understand historical documents. Write an essay that: ï‚ · ï‚ · ï‚ · ï‚ · Has a relevant thesis and supports that thesis with evidence from the documents. Uses all or all but one of the documents. Analyzes the documents by grouping themRead MoreBirth Of Americ Analysis1332 Words   |  6 PagesStanyslav Borsh Us History-2 9-2-2014 Birth of America Questions Analysis Questions- Please answer each of the following in at least a paragraph, using specific evidence as support. 1. What issue or issues were at the heart of American grievances towards the British government? Provide two specific examples. one example that the Americans had grievances towards the British was that the British imposed different taxes on the colonies. The British had needed money after the Seven years war soRead MoreEssay about The American Revolution: An Economic Movement706 Words   |  3 PagesRevolution, the revolution should be considered an economic movement based on the idea of â€Å"no taxation without representation.† The colonists believed that the British rule in the colonies was extremely unfair, but these intellectual causes are greatly outnumbered by economic causes such as taxes and trade. The economic and social causes for the American Revolution were based off of the imposement of British taxes in the colonies. The colonists found the British taxes to be extremely unfair and uncalledRead MoreThe Success Of The American Revolution1328 Words   |  6 PagesThe thirteen American colonies wanted to be free from rule by Great Britain. Freedom would make it possible to create a new kind of government without a king. In the democracy envisioned by the country s earliest leaders, Americans would govern themselves based on certain principles or ideals. Few people at the time thought that the American Revolution would succeed and the Americans could win a war against the world s greatest empire. At the beginning of the war, there was no regular AmericanRead MoreThomas Paine Common Sense Essay1691 Words   |  7 PagesDuring the revolutionary period, new thoughts and ideas were being presented. These ideas ultimately formulated into an American political ideology. Questions were being asked and it was during this time that a new experiment in government would take place. However, before that could occur, great thinkers had to present their ideas and argue for a change in government. Thomas Paine argued for lofty ideals such as freedom, security, and equality. It was through these arguments that he encapsulatedRead MoreThe Declaration Of The Rights Of Women1307 Words   |  6 Pagesthree documents associated with historical revolutions, Thomas Jefferson’s The Declaration of Independence, the French National Assemblyâ₠¬â„¢s The Declaration of the Rights of Man, and Olympe de Gouges’ The Declaration of the Rights of Women, readers are presented with the markedly different perspectives on revolution and reform that their authors held, painting a picture of ideals in revolutions separated by both an ocean and an inherent difference in perceptible motivation. Though each document mentionedRead MoreEssay on American Colonization1660 Words   |  7 PagesEuropean countries set up American colonies in the North and South colonial regions, with principles of economic opportunity and religious toleration for the benefit of the motherland, to the extent of the desires and decisions of the immigrants of America. During the 1400s, England did not tolerate any church beside the Anglican church. Catholics were persecuted and did not have religious freedom. King Henry VIII split with the Roman Catholic Church over a question of his divorce from CatherineRead MoreSlavery During The American Colonies Essay1537 Words   |  7 PagesSlavery in the American colonies had greatly shaped the nation as we know it to be today. After the discovery of the New World, Spanish conquerors intended to enslave Native Americans, but punishment, overwork, and diseases such as small pox and malaria decreased their population rapidly. The only solution was to kidnap African Americans from their homeland and transport them on ships under poor, unsanitary conditions, many of which died of yellow fever, dysentery, or suicide. Upon arrival, theyRead MoreThe Civil War1126 Words   |  5 Pagesdifferent ideals on how to achieve that goal. Many historians believe that the Civil War could have been avoided, I for one believe the Civil War was quite inevitable. Obviously, the different ideas are going to cause some tension between the two ‘colonies’. Looking at all the events that did lead to the Civil War I have come to the conclusion that there were three broad causes which lead to the Civil War. The three major causes of the Civil War are the challenges over: political disputes, slavery

Buddhism (The Buddha) Free Essays

The Buddha sought to show us how to overcome suffering by attaining Nibbana. Buddhism is the fourth largest religion in the world today. Its history that now span some two and a half centuries began from the birth of its founder, Prince Siddhartha Gautama. We will write a custom essay sample on Buddhism (The Buddha) or any similar topic only for you Order Now Most scholars agree that Siddharta who became known as Buddha was an actual historical persona. He began the religion and philosophy of Buddhism when he reached Enlightenment in 535 BCE while meditating under a Bodhi tree following his abandonment of the life of luxury (The Buddha). Beliefs and Ethics Central to Buddhism is the understanding of the nature of humans and the causes of human suffering or dukkha. The Buddhists hold the viewpoint that human suffering lays in ignorance, concluding that it is a condition brought about by conflict and stress inherent in human existence and the interaction with the world (Buddhist Ethics 2005). There are various schools of Buddhism such that it has no one bible or sacred texts but instead, a vast collection of authoritative texts from different traditions. Theravada Buddhism has the Tipitaka or Pali canon; Mahayana Buddhism has the Chinese Buddhist Tripitaka, and the Tibetan branch has the Kangyur and Tengyur, among others (Strong, 2008). In sum, the following constitute part of the basic beliefs in Buddhism: A. The Four Noble Truths 1. Life is suffering or dukkha; 2. The origin of suffering is attachment or craving; 3. Attachments can be overcome, and this cessation of suffering is called nirvana; 4. The way to accomplish the cessation of suffering is the Eightfold Path (Boerre). B. The Eightfold Path – consists of eight elements that can be grouped into the three categories, as follows: †¢ Wisdom or prajna – right view and right aspiration or intention †¢ Morals – rights speech; right action and right livelihood †¢ Meditation or samadhi – right effort; right mindfulness, and right concentration (Strong, 2008). C. Karma – all of human actions bear consequences within a cycle of human craving and suffering, such that our lives are always conditioned by our past actions (Buddhist Teachings). D. Buddhist ethics or precepts termed as sila – made up of the four conditions of chastity, calmness, quiet and extinguishment. According to the Karmic Law, keeping sila is meritorious and serves as good cause to bring about happy or peaceful effects (Buddhism 2008). E. Rebirth – consciousness continues beyond death, finding expression in another life or reincarnation in the future (Buddhist Teachings). F. Enlightenment – through the Four Noble Truths and the Eightfold Path, one is liberated from karma towards Enlightenment, the state of being that transcends suffering (Buddhist Teachings). Customs and Festivals Because there are many schools of Buddhism that have emerged throughout the centuries, the rituals and practices of Buddhists vary according to tradition in different parts of the globe. Significant Buddhist customs include the following: A. Veneration of the Buddha – refers to the honoring of, and meditation, on the qualities of the Buddha. B. Pilgrimage – the main purposes of the pilgrimage to the many Buddhist centers is the fostering of spiritual discipline or the fulfillment of a vow. C. Ordination – the rite of passage of anyone wishing to be a Buddhist monk involves the renouncing of secular life and accepting life in the monastic sangha as a novice (Venerating). Buddhist festivals are important holy days celebrated in various traditions, which include: †¢ Dharma Day, which marks the beginning of the teachings of Buddha; †¢ Losar, the most important Tibetan holiday that marks the New Year (lunar); †¢ Parinirvana, a Mahayan Buddhist holiday marking Buddha’s death; †¢ Wesak festival, the most important festival in the Buddhist calendar, celebrates the birthday of Buddha on the full moon of the month of May. Sangha Day that celebrates the spiritual community (Holy days). The divisions of Buddhism have sometimes been called sects or schools, but in this book I have used the word lineage, as it seems to fit better with Buddhist experience. A Buddhist is one who has taken refuge, and he or she has taken refuge in a specific tradition whose teachers stretch back, or are claimed to stretch back, in an unbroken line or lineage to Shakyamuni Buddha. There is one over-arching principle in the effective spread of Buddhism: skillful means. As Buddhism asks the individual, so it asks a culture: What is it, do you think, that will bring you the most happiness? When it has heard the response, Buddhism says, under its breath, But that will only bring you samsaric happiness, and continues, out loud, That is good, the Dharma can help you. Then, starting from that samsaric desire, it seeks a way of assisting the individual or culture to break out into extra-samsaric joy. Most countries into which Buddhism spread were what we might call low cultures, that is, they had rich local traditions but little sense of nationhood or broad cultural identity, and did not have a national religion or philosophy. Buddhism was able to supply this lack. It provided a Great Tradition perspective, encouraging local customs to coalesce into national polities and incorporating them in a supra-national worldview. The price was the downgrading of the local customs. Indigenous deities were said either to have converted to Buddhism, becoming Dharma Protectors (dharma-pala), or foolishly to have rejected it, thus being demoted to demons. The only country in which this did not happen smoothly was China. It had already developed, in Confucianism and Taoism, sophisticated national systems, and so was not the â€Å"pushover† that, for example, Tibet was. Buddhism had to be more humble as it approached the Chinese, and it has often smelled, to good upstanding Confucians, of foreigners and their nefarious plots. Even so, the cultural blending was such that Buddhism came to be counted as the third religion of China, and the eirenic phrase ‘The three religions are a harmonious unity’ was coined. No other foreign system, other than Communism, has been able to penetrate Chinese culture so completely. Buddhism says that it can be said that since the human problem is essentially one of ignorance, and since this is a phenomenon that exists in varying degrees of intensity, it is always worth examining any claims to truth. This is especially the case when the Absolute Truth attested by Buddhism is beyond perfect verbalization, for another religious or philosophical tradition, despite apparent conflict of ideas, may actually be trying with different terms to express the same ultimate perception which is enshrined in Buddhism itself. Rival truth claims are, then, not necessarily hostile and the Buddhist should feel it possible to engage in interested discussion with advocates of other ideologies. Further, it is always possible that other religions may be able to suggest useful techniques for the attainment or apprehension of Absolute Truth. Yet the Buddhist knows that the propositions which attempt to approximate Truth must be submitted to the light of the ultimate Buddhist experience, and if they cannot be seen to lead toward this, they are in genuine and decisive conflict with Buddhism. Each religion, then, is open to dialogue, but each presents a touchstone by which authority is to be tested – the experience which suggests the U+016nyatA concept for Buddhism, and for Christianity the experience of God as he expresses himself in Christ. Interestingly enough, this emphasis on a decisive experience or intuition of Truth means that ardent adherents of both recognize the significance of Kierkegaard’s dictum about subjectivity being truth and know that there are important respects in which a man committed to another religious experience may yet understand mine far better than a purely objective observer can ever hope to do. To study and record the observable data of a religious tradition is utterly useless for the purpose of understanding what the religious man considers important about it. Thus the dialogue between Christians and Buddhists may well be more productive of sympathetic understanding (even with strongly affirmed disagreement) than that between either Christians or Buddhists with disinterested social scientists. Resources Strong, John. Experience of Buddhism. Retrieved 07 Apr. 2008 from Shippensburg University Site: http://webspace. ship. edu/cgboer/buddhawise. html. Buddhism. (2008, April 7). In Wikipedia, The Free Encyclopedia. Retrieved 20:38, April 10, 2008, from http://en. wikipedia. org/w/index. php? title= Buddhismoldid=169957239. Buddhist Ethics and Social Criticism. (Updated 21 June 2005). Retrieved 07 Apr. 2008 from Image India Site: http://india_resource. tripod. com/buddhism. htm. Buddhist Teachings. Retrieved 07 Apr. 2008 from bbc. co. uk Site: http://www. bbc. co. uk/religion/religions/buddhism/beliefs/buddhateachings. shtml. Holy Days. Retrieved 07 Apr. 2008 from bbc. co. uk Site: http://www. bbc. co. uk/religion/religions/buddhism/holydays/. ‘Religious text. ’ (2008, October 23). In Wikipedia, The Free Encyclopedia. Retrieved 14:44, April 9, 2008, from http://en. wikipedia. org/w/index. php? title= Religious_textoldid=166613250. The Buddha. Retrieved 07 Apr. 2008 from bbc. co. uk Site: http://www. bbc. co. uk/ religion/religions/buddhism/history/history. shtml. Venerating the Buddha, Pilgrimage and Ordination. Retrieved 07 Apr. 2008 from bbc. co. uk Site: http://www. bbc. co. uk/religion/religions/buddhism/ customs/customs. shtml. How to cite Buddhism (The Buddha), Papers

Marketing of Nokia Essay Example

Marketing of Nokia Essay Nokia Introduction Nokia Corporation (OMX: NOK1V, NYSE: NOK, FWB: NOA3) is an international communications company, focused on the key growth areas of wire line and wireless telecommunications. Nokia is currently the worlds largest manufacturer of mobile telephones, with a global device market share of approximately 38% in Q2 of 2007. Nokia produces mobile phones for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). The corporation also produces telecommunications network equipment for applications such as mobile and fixed-line voice telephony, ISDN, broadband access, voice over IP, and wireless LAN. Nokias headquarters are located in Espoo, a neighbouring city of Finlands capital Helsinki. It has R, manufacturing, and sales representation sites in many continents throughout the world. Nokia Research Center, the corporations industrial research laboratories, has sites in Helsinki; Tampere; Toijala; Tokyo; Beijing; Budapest; Bochum; Palo Alto, California and Cambridge, Massachusetts. Major production factories are located at Salo, Finland; Beijing, China; Dongguan, China; Chennai, India; Komarom, Hungary and the Ruhr region at Germany. In March 2007, Nokia signed a memorandum with Cluj-Napoca City Council, Romania to open a new plant near the city in Jucu commune. Nokias Design Departure has stayed at Salo. Nokia plays a very large role in the economy of Finland. Nokia is by far the largest Finnish company, accounting for about a third of the market capitalization of the Helsinki Stock Exchange (OMX Helsinki); a unique situation for an industrialized country. We will write a custom essay sample on Marketing of Nokia specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing of Nokia specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing of Nokia specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It is an important employer in Finland and several small companies have grown into large ones as Nokias subcontractors. Nokia increased Finlands GDP by more than 1. 5 percent in 1999 alone. In 2004 Nokias share of the Finlands GDP was 3. 5 percent and accounted for almost a quarter of Finlands exports in 2003. In 2006, Nokia generated revenue that for the first time exceeded the state budget of Finland. This has led some to refer to Finland as Nokialand. Finns have ranked Nokia many times as the best Finnish brand and employer. Nokia is listed as the 5th most valuable global brand in Business Week’s Best Global Brands list of 2007 (1st non-US company), the 20th most admirable company worldwide in Fortunes Worlds Most Admired Companies list of 2007 (1st in network communications, 4th non-US company), and is the worlds 119th largest company in Fortune Global 500 list of 2007, up from 131 of the previous year. COMPANY PROFILE Nokias history started in year 1865, when engineer Fredrik Idestam established a wood-pulp mill in Southern Finland and started manufacturing paper. Due to the European industrialization and the growing consumption of paper and cardboard Nokia soon became successful. In 1895 Fredrik Idestam handed over the reins of the company to his son-in-law. Nokia was Actually founded in 1965 by Fredrik Idestam in Finland as a paper manufacturing company. In 1920, Finnish Rubber Works became a part of the company, and later on in 1922, Finnish Cable Works joined them. All the three companies were merged in 1967 to form the Nokia Group. Nokia created the NMT mobile phone standard in 1981 and launched the first NMT phone, Mobira Cityman, in 1987. The company delivered the first GSM network to Radkilinia, a Finnish company in 1991, and in 1992, Nokia 1011 a precursor for all Nokia’s current GSM phones was introduced. In the 1990s, Nokia provided GSM services to 90 operators across the world. Another significant move of the company during this period was the divestment of its non-core operations like IT. The company focused on two core businesses mobile phones and telecommunications networks. In the 1990s, Nokia provided GSM services to 90 operators across the world. Another significant move of the company during this period was the divestment of its non-core operations like IT. The company focused on two core businesses mobile phones and telecommunications networks. Nokias history contains many achievements that were the first of their kind in the world. Many milestones have been experienced in the mobile phone business since the 80’s. The success with the NMT and GSM technologies and the products they spawned secured Nokias position as the worlds leading telecommunications company. The list of Nokias milestones provided a good insight in the history of wireless communications. Nokia has been involved in making the worlds first NMT network and the worlds first pocket-sized mobile phone. The worlds first device to use the Symbian OS was also produced by Nokia. Nokia was able to offer advanced products from the beginning of the 90s. Early investments in R were thus handsomely rewarded. Nokia ensured its continued growth by reforming its production in the middle of the 90s. The new phone models and standardized technical solutions made it possible to produce an increasingly extensive product range more effectively. The extensive range of mobile phone models, covering all user groups, is one of the reasons why Nokia became the market leader. INTRODUCTION TO MARKETING Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives. The new definition of marketing, as released by the American Marketing Association is:- Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. (Kotler Armstrong 1987) The Mission of marketing is satisfying customer needs. That takes place in a social context. In developed societies marketing is needed in order to satisfy the needs of societys members. Industry is the tool of society to produce products for the satisfaction of needs. Marketing is one of the most important functions in business. It is the discipline required to understand customers needs and the benefits they seek. Academics does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Although many people seem to think that Marketing and Advertising are synonymous, they are not. Advertising is simply one of the many processes that together constitute Marketing. Product Strategy Nokia provides its customers with a wide variety of products. As per the income band, a series of phones have been produced to meet the customer demand. Here are some examples of various products in different product levels offered by Nokia. Our Companies Basic Product: Nokia 1100- This is a simple phone having core benefits as well as certain added benefits such as a calculator, alarm, games, etc. Our Companies Expected Product: Nokia 6610- This product has certain features which the consumer expects to be present in the handset. It has a colour display, a radio, some value added games, and many more such features. Our Companies Augmented Product: N Series- This series has been lately introduced and has some extraordinary functions but for a cost which is its price. These phones can adapt to various devices, further some of these phones are Wi-Fi enabled. Our Companies Potential Product: Nokia provides its users with even the option of customization. Though these phones are not officially launched but they are sold under the same brand Nokia. Examples: Voice operated phones, Nokia Sirocco Gold phones, etc. Product Classification Based on functional life (Durable or Consumable): Phones are basically durables which last for a long period. Based on utility (Consumer goods or Industrial goods): Phones are consumer good. They can be put under Homogeneous Shopping goods. Based on tangibility (Tangible or Intangible): They can be touched and seen hence they are tangible. Based on price and quantity (Mass or Premium product): Premium products as they are Product Assortment Product Width- 1 Nokia is only into Manufacturing of mobile handsets hence its product width is 1. Product Length- (No. Of products) Presently Nokia provides its customers with 111 various cell phones, excluding the prototypes in it. Product Depth- (No. f products into colours) Nokia provides its products in various colours. Though the product may be the same but panels of various colours are available. Further it also provides with small variations such as presence or absence of camera. Product Consistency- Not applicable as Nokia is only in 1 field having no other product lines Branding Decisions Nokia follows Umbrella as well as Company brand name stra tegy. Example for Umbrella branding- N Series and E Series Example for Company brand name – Nokia **** Brand Equity Nokia uses Line extension as well as Multi branding. It’s most common way of introducing phones is by line extension, though it may sometimes evolve a new brand which it has done in case of N-Series and lately in case of E-Series. In reality a multi brand turns into line extension over a period of time. Co-Brands- Nokia had incorporated with Renault and had made a joint advertisement. This advertisement promoted both. Lifecycle Globally Nokia’s market is at maturity, where as in India it is still in the Growth stage. Pricing Strategy Nokia uses a pricing strategy that best suits the product. Keeping the product in mind the company may go for mass distribution (Penetration) or else may just tap a selected group (Skimming). Market Skimming- N-95: As in case of this phone Nokia deliberately focuses on only a selected rich group of consumers. The price is kept high as their target is only to sell a limited number of phones at a higher margin. Market Penetration- Nokia 1100: The price of this phone is kept nominal. The objective that Nokia wants to achieve through this phone is high market penetration. The desired profits are attained by dealing in volumes. Price Determination Case of 6610 Objective- To enhance market share and market penetration Demand Estimation- Tremendous demand as it is a very basic phone Price Elasticity- High elasticity because it is a utility phone Estimating cost- Generally we can see that Nokia’s product pioneer from a high price and slowly as time passes, there is a fall in price. This can be related to the Experience curve theory where in we can see that as the company gets expertise or experience in producing a particular item then the cost of production gradually falls with a period of time. Though it should be noted that the only cause of fall in price Analysing competitors’ cost price and offers- When 6610 was introduced, other players namely Motorola and Sony Ericsson’s phones were not considered to be reliable and user friendly, even though they were marginally cheap. Further as Nokia was the market leader, the prices were regulated by Nokia and other companies followed Nokia pricing decision making i. e. if Nokia reduced its price than other companies also ought to reduce their prices. Methods- Initially it was VALUE PRICING and now it is GOING RATE PRICING Selecting final price- Using all the above, the final price is arrived at. Promotion Mix Use of AIDA model in Nokia – N Series: When Nokia launched its N Series of phones, it used the AIDA model to great perfection. Before N Series phones came in the market, cell phones were primarily used as a communication tool. Features like cameras, MP3 Players, Radio, and Bluetooth were the ones which used to catch attention of the users. N Series phones revolutionised the cell phone industry with features such as High Data Storage, High Quality camera, amazing sound quality, professional usage etc. Nokia first gained ATTENTION by highly publicising N Series phones as a lifestyle product. Then it began to hold INTEREST of the people by coming up with new models and variety of features in the N Series. This also helped in arousing DESIRE in the market, which helped the company to make N Series a great success despite the high prices of the phones. Promotion Mix Tools a)Advertising One of the strongest aspects of Nokia is its advertising strategy. Nokia’s ad campaigns are have a short shelf life as they are known to be coming up with one new model for each class(basic, mid, high end) in two months. So they have something or the other new for the consumers, thanks to their excellent innovation. Nokia also come up with customised ads during specific events and festivals. For example, they came up with an ad for Nokia 1110 during Holi last year, with the concept that it’s a colour phone for the festival of colours. b)Sales Promotion Nokia does not stress much on Sales Promotion. This is because today the cell phone market is moving really very fast with new models coming up every third month, and even the consumers are ready to change at such a short period. c)Public Relations (PR) Nokia has strong PR. They keep on doing some or the other new events, programmes and publicity, so as to keep up with the brilliant image of the company and also to enhance the brand equity. One of the instance is they sponsored the COUNTDOWN event for NEW YEAR 2007, wherein they used Nokia 5200 as their prime product. The event featured NELLY FURTADO performing live. The event also concentrated on GLOBAL WARMING. d)Direct Marketing Nokia does not perform Direct Sales activities on its official website www. nokia. com. However, they do have contractual tie ups with other e-commerce websites like www. bay. com, www. amazon. com etc. Nokia does use DEMO style of Direct Marketing. They set up kiosks extensively at various locations such as malls; business parks etc. and had its latest product N 95 for demo. Nokia does not use Direct Mail or Telemarketing styles of Direct Marketing. Consumer Behaviour 1. Social Factors Social factors like feedback on a specific product from family, frien ds and peers influence the decision of a person whether to buy a product or not. For example, Nokia 6800 is technically one of the best phones by Nokia. However, in terms of features it is similar to Nokia 6610. So, the review was not good and hence it affected the sales of Nokia 6800. 2. Personal Factors Personal Factors like age, occupation, lifestyle, income and personality affect the consumer behaviour. For example, a young college going person may consider music and gaming as the add on features. So, he or she may choose a Nokia N – Gage. On the other hand, a professional may consider utility and may buy an N Series phone. 3. Psychological Factors Psychological factors like perception make difference in consumer behaviour. For example, a consumer may not buy a flip or a slide phone if he or she thinks they are delicate handsets. 4. Cultural Factors Not Applicable with respect to Nokia. Place Mix Market Channels- Nokia uses both dealership as well as direct selling strategy. It has opened its retail outlet ‘Nokia Priority’ as well has many authorised dealers at various places. So Nokia uses 0 level, 1 level 2 level Market channel levels. Consumer Manufacturer Dealer Market Channel Levels- ?0 level (outlets and internet) Nokia has their retail outlets ‘Nokia Priority’ also although they directly don’t sell product on their website but they have contractual tie ups with other e-commerce websites like www. bay. com, www. amazon. com etc. ?1 level (Dept stores- Hypercity) Nokia has authorised dealers at various places it also provide their product at super malls like Hypercity. ?2 level (Wholesaler Retailer channel followed) – This is the traditional way of selling which Nokia does follow. Nokia’s products today are available at almost all retail outlets dealing in m obile phones. Vertical Marketing System Administered (Nokia Priority Dealer) and Contractual (Various Dealership) Steps involved in designing market channel E Series )Analysing customer needs and expectations- breakthrough technology and utility b)Objectives and constraints- high profit (market skimming) and (constraint) low volumes c)Identifying channel alternatives- 0, 1 and 2 level d)Evaluating major alternatives- high profits by catering to the needs of higher level income customers, which are increasing in towns and cities e)Selecting channel members f)Training channel members g)Motivating channel members h)Evaluating channel members i)Modify channel arrangements E-Series Market segmentation and targeting strategy Target marketing The market today has large number of customers and to satisfy each of them individually is impossible of any company. So what any company does is it comes out with a product which satisfies majority of its consumers. This is known as target marketing. The target marketing done by Nokia is also the same it targets major portion of the market whose preferences are similar. It does a market survey of understanding the consumers. It is not actually a survey but look at the type of cell phone which a consumer is looking for in the market through the consumers demand. Nokia targets the market by targeting groups holding major part of demand and accordingly manufacture the product. Example: Targeting the lower income group who are looking for a cheaper cell phone in the market like Nokia 1100. In market targeting strategy Nokia falls in â€Å"product specialization† pattern . As it specializes in the same product line. MARKET SEGMENTATION FOR NOKIA: The decibel levels in the cellular market are increasing with service providers stepping on the gas. Not to be left behind, handset manufacturers are using precise segmentation to carve up their share. Divide and rule seems to be working! According to a report published in May 2001, the all-India cellular subscriber figures stand at 38,71,514. With aggressive marketing by service providers, this figure is expected to increase at a very rapid rate. If current decibel levels in the market are anything to go by, these expectations are well on the way to being met. However, amidst this entire melee one cannot ignore the efforts of the handset manufacturers. Both service providers and handset manufacturers have been complementing each other well with each fuelling the demand for the other. Industry observers attribute the success of handset manufacturers to shrewd market segmentation. The big three of the mobile handset market Nokia, Ericsson and Motorola, have studied the market and segmented it precisely. SEGMENTATION OF NOKIA AND SEGMENTATION MODEL FOLLOWED BY COMPETITORS Connecting people! Nokia, arguably the biggest player in the world, has divided the market into four segments: * Hi-fliers: The biggest segment as far as Nokia is concerned consists of Hi-Fliers, corporate executives who use a mobile phone to increase productivity at work. Aged between 25-45, the segment looks for data transmission and other business-related features. In most cases, the company sponsors the handset, hence price is not a major consideration. * Trendsetters: In any technology adoption cycle, the first segment to adopt an emerging technology is dubbed as the early adopters. For Nokia, these early adopters are Trendsetters who are most receptive to advanced models. This was the segment at which WAP-enabled models were aimed. * Social contact: The third segment for Nokia is the upwardly mobile, socially-conscious segment that uses a mobile to stay in touch. Todays youth and affluent housewives constitute two major chunks of the segment. * Assured: The fourth and last segment as defined by Nokia comprises of CEOs, high-profile celebrities, industrialists and other high net worth individuals. The fact that the segment cannot do without a mobile phone makes it the assured segment. Market segmentation Dr Philip Kotler defines market segmentation as â€Å"a process of identifying groups of buyers with different desires or requirements†. Levels of market segmentation:- Mass marketing: Nokia uses mass marketing techniques by manufacturing cell phones which is suitable for major portion of market. Considering the fact that there are a large number of families falling in the middle income group in India, so their buying capacity is kept in mind and accordingly cell phones are introduced in the market. In this way large number of market is target and mass marketing is done by Nokia. Example: Nokia 3310, 1112, 1110. Segment marketing: In segment marketing Nokia identifies groups having similar wants, purchasing power, buying attitude etc and then comes out with phones catering to different major groups and thus satisfying every part of market with its product. Example: Cell phones 6610, 6610i, 2310 which have fm facilities and are less expensive for middle class service people who travel in trains or via any means of transport. This fm facility will attract such group of people and will indulge such people in buying fm cell rather than normal simple cell phones. Niche marketing: The latest E-series and N-series phones introduced by Nokia are a classic example of niche marketing. Nokia with these latest cell phones targeted the higher class businessmen in the society. These cell phones had features like internet access, a large screen and all the possible latest technology introduced till date. These cell phones are expensive and so it clearly shows that Nokia target a small fraction of higher income group in the urban society. Local marketing: When it comes to local marketing Nokia is not into local marketing. But country wise products are manufactured i. e. according to the demand of product in the market. Individual marketing: Nokia in not into manufacturing of product according to customer specifications. Therefore Nokia is still not into customized marketing. Basis of market segmentation:- a) Geographic segmentation 1) Urban 2) Semi urban 3) Rural b) Demographic segmentation 1) Age 2) Income ) Psychological segmentation 1) Personality On the basis of the above factors market segmentation in Nokia takes place. Positioning strategy Positioning strategy is an image which a marketer develops in the minds of the customer in other words perception about the product in the minds of consumer which is formed by the positioning strategy of the marketer. Any company prefers one consistent positioning message. In case of Nokia the positioning strategy used was â€Å"Nokia Connecting People†. But from the time Nokia has been introduced in the market one image which was created in the minds of consumers was it was a ruff and tuff piece i. . its body is hard. But as the time passed by today Nokia with its core positioning is also targeting its technological advancement as positioning strategy. The positioning strategy of any company plays a vital role in creating a psychological perception about the product. Differentiation strategy It is nothing but adding valued difference to the product which a competitor’s product will not be having in it. It is necessary as differentiation is necessary for a product to be recognized and sold in the market. Differentiation tools:- Product differentiation:-Nokia in terms of product differentiation has a better quality outer body. Nokia has its own software’s supporting the features in the cell phone. These make Nokia different from other cell phone companies. NOKIA STRATEGIC MARKETING IN INDIA Nokia redefines fashion phones in India with the latest LAmour collection Nokia has introduced a collection of three trend-inspired mobile phones, the Nokia 7360, Nokia 7370 and Nokia 7380. Each model in Nokias the LAmour Collection offers a beautiful mix of contrasts infusing cultural and ethnic influences with luxurious touches of the unexpected. Hints of vintage and craftsmanship, are fused with natural materials, colours and patterns, all carefully crafted and layered with a passion for detail. In the design and development of the LAmour Collection, Nokias Design team has looked to materials such as amber, ceramic, turquoise, silk and enamel for inspiration. Craft techniques such as enamelling and etching added a creative spark to the graphics, finishes and colours selected for each model in the collection. Nokia 7380: With etched mirrored surface and discreet keyless dial, the Nokia 7380 comes with a leather cover and a mirrored display. The technology includes a 2-megapixel camera and intuitive voice dialing. Key features: †¢Keyless dial †¢2-megapixel camera, 4x zoom †¢Enhanced Voice Commands †¢MP3 player Nokia 7370: The Nokia 7370 swivels open to reveal its elegantly hidden keypad. Beautiful patterns into the elegant metal trims are contrasted by leather-inspired faceplates. The Nokia 7370 is available in two colour schemes, coffee brown and warm amber, with each model offering a distinct set of graphics, screensavers and even dedicated camera keys. Key features: †¢1. 3 megapixel camera, 8x zoom †¢2-inch QVGA colour screen (320 x 240 pixels) Stereo speakers with 3D sound effects †¢Video ring tones †¢FM Radio Nokia 7360: Trend-conscious men and women will appreciate the Nokia 7360s mixture of patterns and textures, which are perfectly complemented by elegant accessories, including straps and carrying pouches. The Nokia 7360 is also available in two signature LAmour Collection colour schemes, coffee brown and warm amber. Nokia has jumped into the growing market of online distribution of tones, graphics and games downloads in India and is offering a choice of 120 games which can be downloaded at Rs 50 per game. However, users will have to shell out an additional Rs 10-25 for the airtime depending on the size of the game. Nokia claims to be the first handset manufacturer to enter this business in India and the first company to launch games downloads in the Indian market. So far, only online content and utility services companies such as MSN and Yahoo have been offering ringtones and graphics downloads to mobile phone enthusiasts. The business of offering ringtones and graphics is growing almost by 100 per cent, according to industry experts. The download business for the calendar year 2003 was estimated to be around Rs 10 crore and is expected to touch Rs 20 crore this year. These estimates do not take airtime charges paid by the users for downloads. â€Å"Nokia is not entering this business to make money. In fact, a large part of the revenue will be shared by the service operators and content providers. Our interest is to help mobile service operators to increase their average revenue per user (ARPU) and to influence mobile phone users to upgrade to the latest models being launched by the company,† Nokia India marketing head Gautam Advani said. Mr Advani claimed that the company launched a game named ’Makhan Chor’ during ’Janmasthmi Utsav’ last month and the response was very encouraging. Nokia India has already tied up with with Bollywood production houses such as Harry Baweja, Rajshri Pictures and RS Entertainment for graphics and movies. It has also entered into an agreement with Indian Performing Rights Society for ringtones. PROMOTIONAL STRATEGIES: Push or Pull Marketing theory distinguishes between two main kinds of promotional strategy push and pull. Push A â€Å"push† promotional strategy makes use of a companys sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of push selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A push strategy tries to sell directly to the consumer, bypassing other distribution channels (e. g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull A â€Å"pull† selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of childrens’ toys – mainly on television. Consider the recent BBC promotional campaign for its new pre-school programme – the Fimbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital childrens channel CBeebies and BBC2. As part of the promotional campaign, the BBC has agreed a deal with toy maker Fisher-Price to market products based on the show, which it hopes will emulate the popularity of the Tweenies. Under the terms of the deal, Fisher-Price will develop, manufacture and distribute a range of Fimbles products including soft, plastic and electronic learning toys for the UK and Ireland. PRICING STRATEGIES Ultra low cost phonesless than Rs 2,000are fuelling demand in cost-sensitive India, where more than 4 million new users are entering the 85. 4 million strong wireless sector each month. The number of mobile services users surged 47 percent in 2005, and now exceeds the population of Germany. India is expected to be the worlds third largest mobile market by the end of this year, behind China and the United States. We anticipate that there will be a long-term sustainable demand for mobile telephony in the fast-growing Indian market, Chief Executive Jorma Ollila said at the launch of the plant in Sriperumbudur, on the outskirts of Chennai. Bundles: Another category where penetration is next to negligible is the fast-growing mobile telephony market — penetration stands at roughl y 5%. Here, even as price continues to be a significant factor for determining the choice of handset or service provider, the value equation, according to Sanjay Behl, marketing head of Nokia India, is even more imperative. Nokia found success with its ‘Made in India’ Nokia 1100, which incorporated unique features such as a torchlight, a dust-resistant keypad and an anti-slip grip to appeal to the semi-urban markets. Importantly, Behl says that even applications and software — such as T9 or language interface and text input — have to be customised to meet consumer needs. The 1100, which currently retails at Rs 2,700, is the largest selling handset in India with a market share of about 25% in terms of volumes, and 16% in terms of value. On the other hand, another Nokia phone, the 2600, priced at Rs 4,200, is the highest selling colour model in India, with a 7% market share. In the colour segment alone, the 2600 has a 17% share. â€Å"Clear evidence of how features (colour screen) and price have been cleverly bundled to drive penetration,† says Behl. Four P’s In popular usage, Marketing is the promotion of products, especially Advertising and Branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer centered. Products are often developed to meet the desires of groups of customers or even, in some cases, for specific customers. E. Jerome McCarthy divided marketing into four general sets of activities. His typology has become so universally recognized that his four activity sets, the Four P’s, have passed into the language. The Four P’s are: †¢Product: The product aspects of marketing deal with the specifications of the actual good or service, and how it relates to the end-users needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary it can simply be what is exchanged for the product or service, e. g. time, or attention. †¢Promotion: This includes advertising, Sales promotion, Publicity, and personal selling, and refers to the various methods of promoting the product, brand, or c ompany. †¢Placement: refers to how the product gets to the customer; for example, point of sale placement or Retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or service is sold (e. g. online vs. etail), which geographic region or industry, to which segment (young adults, families, business people), etc. PRODUCTS OFFERED BY NOKIA There are Various Ranges of Products that Nokia Offers. Especially in Mobile phones Nokia is the Leading Manufacturer in it. Nokia Offers various Mobile Phones with varied Quality, Shape, Size, Colour, etc. Nokia Offers a Varied Range of Mobile Phones Other accessories with it. All Mobile phones are having Different Specifications in it. Nokia is Launching a New Products Every Year. It First Does Analysis of Market according to Taste of Consumers It Launches its Products in Market. Till now Nokia has Launched a No. of Products in Market It had been very Successful for Nokia after launching so many products. Nokia has Strengthened its Strategy of Working in Market. It has Revolutionised all sectors in Market. No one is So Powerful as Nokia in Field of Mobile Phones in India. There are so many Mobile Phones been in Market by Nokia. Several New Techniques Upgradation is being done to enhance launch a new product every time in Market. Nokia’s R D Department is very much in Progress for working over bringing a special change in every mobile phone its launching in market. After Launching Various Mobile phones in market till now, Nokia is now Launching various new Models of Mobile Phones i. e it is bringing new changes in the series of Mobile Phones. Firstly All Mobile Phones used to have only Black White/ Colour Display, Messaging. But now Nokia has launched Various New Models of Mobile Phones in Mobile Series that it Has Rocked the Market. The New Models are having various Greater, Advanced Facilities from that of other phones till now. These New Models Which Nokia is going to Launch in market is having all Types of Features/Facilities like:- 1)Instant Messaging )Brighter/Broader Enhanced Colour Display 3)Large Screen 4)Touch Screen System 5)Enhanced Radio Facility 6)Mp3 System 7)Internet/GPRS 2. 0 8)Support for Ms-Office 9)Cool Applications Games 10)Bluetooth Connectivity 11)Wireless Earphones 12) Slim Body 13) 2. 0 Mega pixel Camera etc Product Portfolio Nokia launches handsets to drive mobility NEW DELHI Nokia launched two new affordable handset s models, 1110 and 1600, which target first-time buyers and have talking alarm and clock in five regional languages along with innovative features for ‘ease of use’. With these new mobile phones, Nokia has expanded its entry-level portfolio in India. The Nokia 1110 (black and white display) and Nokia 1600 (coloured display) are ideal for first time users as they have an inbuilt graphical demo mode which allow users to access and familiarise themselves with the main functions of the handset, even without inserting a SIM card. Another stand out feature of these new handsets is the unique Talking Alarm and Clock in five regional languages including Hindi, Tamil, Bengali, Marathi and Gujarati. Nokia handsets are renowned for their ease of use and the Nokia 1110 and 1600 phones continue this tradition with a new intuitive user interface that makes full use of graphical icons and large font sizes and the built-in hands-free speaker. With the new menu structure accessing basic features, such as managing calls and contacts become easier. In addition to polyphonic and MP3-grade sound ringtones, the Nokia 1110 and Nokia 1600 also feature a unique cost-management feature, such as Nokia Prepaid Tracker support to help users monitor their phone usage. This will be an operator dependent service. Reiterating Nokia’s intent to drive affordable mobility in India and grow the base of mobile phone users. Sanjeev Sharma, Managing Director, Nokia Mobile Phones, said: â€Å"With the introduction of these new handsets we have further strengthened our entry level product portfolio by bringing in feature rich handsets with localised applications. Only 5 percent of the population understands the English language. Nokia has always tried to reach out to the masses, which has been demonstrated by our past endeavours in introducing Hindi SMS and even in our earlier campaigns. These handsets are yet another example of Nokia’s innovation and commitment to introduce products that are relevant for Indian consumers. The Nokia 1110 and 1600 announce the dawn of a new age. Its unique talking alarm will wake up millions of Indians, not only to their daily lives, but also to a new era of mobility which has been captured in our campaign called Jaago India Jaago,† Detailing the rationale behind the Jaago India Jaago advertising campaign, Sharma said: â€Å"Indians are extremely proud of how the country has been progressing. The growth of mobility is one of the key indicators of the economic progress in India. The advertising campaign therefore uses the ‘Talking Alarm’ functionality of the Nokia 1110 and 1600 as a metaphor to convey how more and more Indians were waking up to mobility through Nokia handsets and participating in the progress. † Both these handsets also offer much longer talk time than the current entry phones. Nokia 1110 and Nokia 1600 phones have excellent voice quality and coverage based on state-of-the-art radio software. The new technology enables operators to add voice capacity within their networks smoothly and cost-efficiently while improving network capacity and call quality. These were all above were Some of Features of New Upcoming Models of Nokia. Now let us Study Some of the Nokia New Models its Features in Detail. They are as Follows:- NEW UPCOMING MODELS OF NOKIA Nokia 2630 Key Features †¢Ultra-slim design measuring at only 9. 9 mm †¢Capture and share photos with a VGA camera with 4x digital zoom †¢Share and transfer data via Bluetooth, GPRS, email and Internet †¢Listen to FM Radio in an instant with a one-touch key †¢Personalize your Ringtone with any MP3 Audio File 1)Nokia 2760 Key Features Refreshing, trendy design that’s progressively stylish †¢Capture stills or videos with a VGA camera or tune in to FM Radio for music enjoyment †¢Enjoy larger user memory for storing more photos, MP3 ringtones and entries into phonebook †¢Connect to the world via Bluetooth, GPRS and email 2)Nokia 6110 Key Features †¢One touch navigation button provides easy access to GPS function and maps †¢With HSDPA for fast web browsing and downloading of maps †¢2 megapixel camera and QVGA TFT 2. 2 screen †¢Keeping your images crystal clear with lens slide protection screen †¢Listen to your messages read aloud with Message reader ) Nokia E90 Key Features †¢Browse the Internet and transfer media-rich files via HSDPA (up to 3. 6 Mbit/s enabled) and 3G high-speed mobile broadband †¢Increase mobile productivity with applications for viewing and editing documents †¢Talk on every continent with quad-band GSM and automatic switching between bands †¢Access voice and data functions quickly and easily with convenient shortcut keys †¢Locate meeting venues, restaurants, and places of interest with the integrated GPS †¢Send images captured with the integrated 3. 2 megapixel camera with flash and autofocus 3)Nokia 1650 Key Features †¢Easy one-touch key to activate FM radio in an instant †¢Enjoy easy viewing with the 65,536 colors, large screen display and large font type when dialing †¢Personalize your phone ring with quality MP3-grade and 32 Polyphonic ringtones †¢Extend your talk time with Power Saver mode Convenient one-touch key to switch on built-in flashlight 4)Nokia 2355 Key Features †¢Vibrant 128 x 128 pixels display in 65,536 colors †¢Sleek polished fold design †¢Integrated FM radio †¢Integrated flashlight †¢Internet ready with WAP 2. 0 browser †¢Multimedia messaging (MMS) functionality )Nokia 1325 Key Features †¢Slim 15. 2mm design †¢Brilliant 65,536 color display (96 x 65 pixels) †¢Convenient Integrated Handsfree Speaker †¢32-chord/voice polyphonic MIDI ringing tones †¢Large phonebook with 400 contacts and 5 entries per contact 6)Nokia 1208 Key Features †¢Experience enhanced visual with the 65,536 color displ ay †¢Dust and splash proof with rubberized keypad and anti-slippery back cover †¢Bright flashlight for convenience and emergency †¢Timer tracker feature helps you controls the duration of each call †¢Multiple phonebook makes sharing phone easier Easy–to-use menu in multi languages with calendars 7)Nokia 1200 Key Features †¢Dust and splash proof with rubberized keypad and anti-slippery back cover †¢Bright flashlight for convenience and emergency †¢Timer tracker feature helps you controls the duration of each call †¢Multiple phonebook makes sharing phone easier †¢Easy–to-use menu in multi languages with calendars 9) Nokia 2505 Key Features †¢Sleek and elegant at a slim 16. 65mm †¢Quick-press flashlight †¢65,536 colors with 128 x 160 pixels display †¢Two-way handsfree speakerphone †¢32-polyphonic MIDI speaker Popular Nokia user interface with 4-way scroll and center-select key †¢Store up to 300 contacts in phonebook, with 5 entries per contact SWOT ANALYSIS Introduction In this part of my investigation I am constructing a SWOT analysis for Nokia. I will have to Analyse the external factors that may prevent Nokia from re-launching WAP enabled mobile phones onto the market. SWOT Analysis SWOT Analysis, is a Strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a Project or in a Business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective SWOT ANALYSIS OF COMPANY NOKIA I) MODERN SWOT ANALSYIS A SWOT analysis conducts an external and internal scan of Nokias business environment, it is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S), or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firms resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. . STRENGTHS -Is a dominant player in the smartphone market via its majority ownership of Symbian and its propritary Series 60 user interface which are projected to represent majority of the 100M smartphones sold in the next 4 years. 33% market share still the largest cell phone vendor by far, with double the market share of nearest competitr Size should enable Nokia to amortize R costs and to get cost advantages Brand position: probably one of the top 20 brands in the world WEAKNESSES -The N-Gage is considered a flop Being the market leader and its increase role in Symbian is giving Nokia a bad image, much like Microsoft in the PC industry. Slow to adopt new ways of thinking: a go od example are clamshell phones which are preferred by many customers. Nokia was reluctant to produce a clamshell until this year, when it launched its first model. OPPORTUNTIIES Increase their presence in the CDMA market, which they are just entering, as well as 3G and Edge New growth markets where cell phone adoption still has room to go, including India and other countries. Leverage its infrastructure business to get preference and a stronger position with carriers THREATS Late in the game in 3G creates a risk to be displaced by leaders like Motorola, LG, NEC and others. Asian OEMs who are entering the market very agressively (TCL, nGo Bird) ODMs (HTC and others) enabling carriers to leverage their customer power bypassing the handset vendor. Operators want to lessen their dependency on handset vendors and the dominance of Nokia. Orange, O2, and many other operators globally are selling their own brand of phones. CONCLUSION From the Above Project I Had Come to this Conclusion That Nokia has Implemented Various Strategies in Developing It Products on a Large Scale Becoming No. 1 Leader in The World of Mobile Phones. Nokia has used various Techniques to implement its products into the market. As per my Opinion Nokia had introduced various schemes to attract people gain more goodwill into market. I would like to conclude that Nokia had been launching various new products Strategies throughout the year but still it is the No. 1 brand leader in Mobile Phones. Many people around the globe are purchasing Nokia phones as they are very cheap, good efficient to operate. Nokia had used various marketing strategies to enhance its products into market also they have used better efficient market segmentation strategies to market its products according to various segments of customers in the market. Nokia as such has used all Modern Good techiques to tackle problems of customers in market. Customer Care Feedback is also given more importance to increase the sales of product. Better, Efficient Advanced Techniques are used to increase the sales of product. Also Nokia is largest manufacturer of mobile phones in India also the No. 1 Leader in it. Various Promotional Strategies are being enrolled into the market to promote the products. New Models their Strategies are being well utilized to enhance the product.