Proposed Expansion Strategies Of Starbucks Into Indian Market Marketing Essay

Proposed Expansion Strategies Of Starbucks Into Indian Market Marketing Essay The following report is based on the proposal for Starbucks Corporation to make a direct foreign investment in India by penetrating its market with its product and services. Strategic recommendations for the future course of action is provided in order to achieve market competitive advantage. 1.0 INTRODUCTION Starbucks is the worlds leading speciality coffee retailer, producing and selling a wide variety of beverages, as well as pastries and confections, through some 8,400 coffee shops throughout 30 countries around the world. Starbucks has grown to become one of the most talked about globalized brands in recent times. In the four years since going public, the chain of coffee bars has become wildly successful by turning one of the worlds most pedestrian beverages into a premium product, wrapped in a carefully cultivated, widely recognized brand name that extends far beyond whats in the cup. It is a brand thats defined as much by attitude as it is by products. The Starbucks experience is about more than a daily espresso infusion; it is about immersion in a politically correct, cultured refuge from everyday hassles. Having established itself as a global force, many analysts are asking whether Starbucks can continue to go from strength to strength. Sustained success will require sharp focus on a set of key challenges, including innovation and experimentation. In order to achieve a competitive advantage, the company continues to rapidly expand its retail operations and pursue opportunities to leverage the Starbucks brand through the introduction of new products and the development of new distribution channels. SWOT analysis is given in Appendix A to highlight companys current strategic position. Companys proposed expansion into India is likely to bring a strategic challenge for the company. India is seen as having the greatest potential for multinational corporations. India is a highly diversified country. There is, nonetheless, a core culture based on a shared religion and political experience. India now has a growing middle class, an increase in disposable income that is considered rather opportunistic for companys expansion. To give a more in-depth insight into Indian market for Starbucks operations, macro-environmental framework is presented in Appendix B, including the analysis of political, economical, social and technological factors that will affect Starbucks proposed operations. 2.0 EXPANSION INTO INDIAN MARKET India is a mixed economy, where both public and private sector enterprises work together to achieve economic development for the country. India has many large and dynamic private sector companies which operate in all areas of economic activity trade, commerce and industry, without much interference from the government. India is a nation of more than 1.03 billion consumers (The Economist, 2001). It has an expanding middle class of 150-200 million consumers, most of whom are well educated and speak the English language. In the revised per capita income estimates, on the basis of the World Banks purchasing power parity (the exchange rate that equates a countrys goods and services with international prices), it is estimated that Indias per capita income is $1,150, with a GNP of a trillion dollars. As a result, India is ranked as the sixth largest economy in the world. India is the worlds largest democratic republic; although government bureaucracy does not have ultimate control over business decisions as in China, it has a lot of influence. Multinationals, such as Starbucks will be seen as vanguards of a new colonialism (Cateora and Graham, 1999), are continually thwarted through such measures as prohibitive tariffs (e.g. on computers and softwares), bans in importation (e.g. automobiles), quotas and other non-tariff measures (Schlender, 1997). In spite of the huge potential of the Indian market, there are various challenges Starbucks expansion will have to face, including six distinct issues concerning the economy, management, marketing, government, labour and finance. India is perceived to have a more favourable general business climate than, for instance in China. At current growth rates, corporate investment in Asia will not have a tremendous impact on the short- or medium-term growth and profitability of multinationals. For Starbucks in particular, it will be just another matter of gaining a broader global representation and greater market share. 2.1 Main Investment Advantages The Indian economy, already the fifth largest in the world after US, Japan, China, and Germany, is growing faster now than at any time in the past fifty years. On average, India boasts a GDP growth rate of more than 6 percent annually since 1991 (Panigrahi, Ede and Calcich, 2002). India is fast industrialising and with its vast labour force and talented people, the Indian government is striving to make the country an industrial giant within a decade. India, with the largest middle class in the world, also ranks second, after China, in terms of overall population (over 1 billion). For example, India has 1.03 billion people and about 170 people per car. The US, on the other hand, with a population of 275 million people, has three people per car. Forecasts indicate that by 2010, only 9 percent of the Indian population will be elderly, while the elderly, by comparison, will make up 19 percent of the US and 30 percent of the Japanese populations. Thus, consumers in India are comparatively young, having a potential to powerfully influence economic growth and consumption patterns. In India, the outlook is favorable for companies looking to build long-term value and improve manufacturing efficiencies. But Asian markets may not be the easy answer for companies attempting to boost their short-term growth. By investing in India, Starbucks should take a careful look at what really affects returns to public shareholders. Most investors and executives want a piece of the booming Asian market for the right reasons. With vigorous growth in the region, getting into India, and other countries should position companies well for the expected groundswell of shareholder value. Over the past five years, India, the largest democracy in the world, has put in place the foundations of a deregulated market-driven economy. It is hardly surprising then, that a growing number of US companies, motivated by favourable investment climate and the regions huge reserves for both human and natural resources, have begun to seriously consider investing there. 2.2 Financial Analysis of India Financial matters in India  [1]  are governed through more than 800 decrees and provisional regulations (Belcsà ¡k, 2005). The whole financial system, including banks, financial institutions, and stock markets, is yet to be organised. Simultaneously, in the financial sector, banks and financial markets remain plagued by lack of expertise, government mismanagement, corruption, and unclear legal status. Until recently, virtually all of Indias banks and financial institutions were state-owned, government controlled organisations. However, after the implementation of a liberalisation programme, and imposition of international financial standards, domestic state-owned banks and other financial institutions are less tightly controlled and more professionally managed. India is a functioning market economy with the majority of companies becoming consumer focused and market driven, getting increasingly urbanized, using technology to replace labour, deriving an Asian approach to management as distinct from the same followed by the West and are beginning to establish networks with other nations to face the rest of the world (Marshall, 2005). Many of these trends are applicable to India and it is no wonder that leading multinationals, including Starbucks, are making it a point to ensure that they have a strong presence in India. In todays context, the wealth of a nation is synonymous with the wealth of its organizations and to ensure that large domestic firms play their due role in the countrys development, the government of a developing country must provide the required support. The Government of India seems now to have understood this important requirement and recently proposed that it would delegate required managerial autonomy to various leading public sector units of the country. A number of recent policy changes have promoted foreign direct investment (FDI). The government has reduced exchange control regulations for companies with significant foreign participation. The 10 percent tax rate on long-term (12 months or more) and the 30 percent tax rate on short-term (less than 12 months) capital gains are the same for both Indian and foreign firms and investors. Dividends and interest income are taxed at a rate of 20 percent (Country Review, 2005). Article (2005) states that the key at tribute of multinational company, such as Starbucks is not that it engages in foreign production, but that it finances at least part of the production in its home currency. It is suggested that the stronger currency enables companies in the companys area of advantage in investing over weaker currencies, because of investors preference for securities denominated in the stronger currency and hence, a cheaper cost of capital. A strong home currency discourages and weaker currency en courages FDI in the nation. 2.3 Coffee Market in India India accounts for approximately 4.5 percent of world coffee production and has coffee importing countries, including Italy, Germany, Russian federation, Spain, Belgium, Slovenia, US, Japan, Greece, Netherlands and France (Mulligan and Authers, 2003). The coffee market itself in India is rather fragmented with no evidence of market leaders. Meanwhile with increasing competition amongst different multi-national brands, companies are coming up with added facilities. Coffee shops tend to focus on quality service, providing a cool and soothing ambience. Currently, Indian industry is expecting marginal improvement in price realisation in the global market. The quality and aroma of Arabica variety of Indian coffee is much diverse than in other global coffee markets. The Indian Coffee Board is quite sensitive to the plight of the countrys coffee industry and has been consistently following possible corrective measures to make the domestic industry feel least impact of adverse international market condition. Majority of coffee shops in India large cities are privately owned and there are only few bi players, such as Tata Coffee, Hindustan Lever, Nestle India, Barista Coffee. 3.0 PROPOSED EXPANSION STRATEGIES OF STARBUCKS INTO INDIAN MARKET 3.1 Cultural Context According to Hofstede, national culture plays an important role in individuals behavior and attitudes. It is recognized that individuals behavior in culture groups are strongly influenced by the values held in that society. Some of these values influence consumption patterns. Swaidan and Hayes (2005) pointed out that Indian culture, like many other Asian cultures, exhibits high collectivism and uncertainty avoidance. Similarly, Todeva (1999) found that Asian consumers are less prepared to take the social risk to try new products. On the other hand, the discomfort of being left behind presses them to follow suit if they believe others have tried the product. The innovation curve among Asians is, therefore, steeper and negatively skewed. In India, Venezia (2005) observes, you will find a society that has, like Europes, the diversities of a continent and the unities of a civilization. Such is the measure of the magnitude of the nature of diversity in Indian society whose features Indian industry had inherited. Societal diversity is not an unmixed blessing for corporations and their management. It is argued that in India, generally speaking, the weaknesses of societal diversity such as caste, for instance, are superimposed on its business and industrial organizations and exacerbated. Collectivism that is highly evident in India, is characterized by a tight social framework, in which people distinguish between in-groups and out-groups. According to anthropologists Kluckhohn and Kroeber, the essential core of culture consists of traditional ideas and their attached values. These values influence how people judge behaviour or situations and shared values direct people of the same culture to react in a similar way to a certain situation (Venezia, 2005). A major study by Hofstede defined business culture as learned assumptions and beliefs, attitudes and values shared by members of a group. India can be considered with a high score, along this dimension reveal a cultures orientation toward the present and past. Having a high Confucian dynamism culture India values the relative importance of personal steadiness and stability, saving face, respect for tradition, and reciprocation of greetings, favours, and gifts. Understanding of the cultural norms is a reliable basis for understanding behavioural responses and outcomes in the international buyer-seller dissolution process. For example, cultural norms operating in diverse culture in India compared with Australia is likely to have a significant influence on the styles of management and communication strategies that are appropriate for managing long-term and cooperative relationships. In particular, India is likely to have a cultural environment that is considerably complex to manage. Globalization has blurred the line between industrialized countries and developing nations by integrating politics and culture into management improvement. Typically, in business relationships in Asia between Asian and Western companies, where both cultures use and understand that management styles should be designed to be high in collaboration and low in assertiveness, we posit that both parties use a cooperative style. Starbucks needs to understand the national culture within which the company plans to operate, and the extent to which it adjust its communications accordingly. It is possible that Starbucks may have an inappropriate evaluation of the host culture of the overseas company in accordance with which it designs its communications. The trend in Indian public administration continues with a rationalist scientific approach that reflects the values of a nation. Hofstede analyzed as having small power distance, weak uncertainty avoidance, strong individuality, and masculine being exported around the world through globalization (Freeman and Browne, 2004). This is possibly due to the political instability. Higher stress, at the national level, is correlated with weak rule orientation and lower employment stability. It is possible India has found its natural balance in relation to its native culture and values. 3.2 Strategic Alliances  [2]   By entering a new market, Starbucks is likely to spur domestic competition and introduce a more dynamic style and new coffee experience.The company will also generate more labour and promote Western attitudes towards service and its provision. Main barriers to entry, in accordance to Porters competitive forces framework, will include the new power of suppliers and competitors already established supplier relationships and the knowledge of the market. One popular way to become involved in business is through franchising. While franchises are also a popular way of entering some international markets, strategic alliances are increasingly utilized. In fact, strategic alliances are often required by some countries, rather than other modes of entry, as they involve local firms directly in the business. Davis (2000) and Welles (2001) suggest that historically Starbucks does not like franchises, which is why the group in order to successfully enter Indian market, might consider this expansion through joint ventures and other partnerships. However, the company should keep in mind that Asian companies have not been particularly kind to minority and public shareholders. Numerous publicly listed companies have seen their share price d rop amid accusations that the controlling shareholders manipulated the relationship between listed and privately held subsidiaries. Poor governance contributes to market inefficiencies, which in turn lead to volatile markets that have to make larger corrections periodically in order to adjust for gaps in information and in perception. 3.3 Marketing Mix For a successful penetration into the market, Starbucks will have to establish a defined marketing mix, including: Product: Coffee shops may have their unique characteristics, but it also possible to see many parallels between the sector and other retailing and catering sectors. Over the years, Starbucks has grown to become one of the largest purchasers of high-quality arabica coffees. With a growing proportion of young people in India, the company might put also have in-store entertainment facilities and Internet. Place/distribution: Starbucks need to place its shops into central locations, as the rural part of the country still lives in poverty. Customer convenience and service delivery will have to be understood. Pricing: As Asia emerges from economic downturn, a growing middle class is willing to spend money. However, Indian population is predominantly characterized by an attitude to save money. The company will have to benchmark its products and prices in accordance to competitors, and also considering the market trends and the consumer incomes. Promotion: Starbucks uses various promotional strategies, including catalogs, the Internet, advertisements in local media but mostly, it uses word-of-mouth. The very location of its stores is a strong marketing tactic. To appreciate what is at stake, understand the psychology behind the brand. Advertising has never created Starbucks image. It was built on two things: the quality of its product-it really is a better cup of coffee-and the store experience. The retail experience also extends to sparkling service and an unspoken invitation to linger over a cup of coffee in the store. (Donation, 2003) The middle class populations in India will be targeted by Starbucks as potential markets for consumer durable goods. The company might use community events and sponsorships as the most effective marketing tools. Incorporating knowledge of consumer attitudes about the beverage and food industry Starbucks is entering should help in designing strategies to reach target markets. Indian consumers tend to be opinion leaders; less loyal to the same food product; and more responsive to product promotions and advertisement. Food prices are of a great importance to all Indian consumers. The company will have to use its ability to market itself as an ideal as much as a product-a caffeine-infused oasis for the hip and trendy. 3.4 Strategic Choices There is no best corporate strategy. The main focus of the business-level strategy should be based on how to compete effectively in the market. It is the core issue of how value is realised in a business, after all, value is realised only when a buyer is prepared to pay for the product. The extent to which they are prepared to pay a price which provides profits superior to those of competitors will therefore determine the extent to which that business is highly regarded by its owners and investors. Bases if strategic choice need to take account of the environment in which Starbucks operates. It is important, therefore, to recognise the role of organisational resources, capabilities and core competence in terms of the bases on which competitive strategy and advantage may be built. Porters generic strategic framework enables Starbucks to apply one of three main strategic options in order to achieve a sustainable competitive advantage, that include cost leadership, differentiation, and focus. Sustaining bases of competitive advantage is likely to require a linked set of organisational competences which competitors find difficult to imitate. Strategies of collaboration may also offer alternatives to competitive strategies. In a new uncertain environment, Starbuckss competences need to be found in companys culture and structure, which will encourage speed, innovation and the capacity to gain business success. The choice of a right entry route is critical to the future success of Starbucks. In accordance to Johnson and Scholes (2002), a unified framework linking country risk, country familiarity, the stage of the countrys development, technology and transaction cost has to be provided that a particular entry decision cannot be viewed in isolation and that such decisions are considered in relation to the overall strategic posture of the firm. The marketplace and workforce in India are becoming more diverse every day. In fact, workplace diversity is considered a major challenge and opportunity for human resource management. It makes integration both difficult and easy depending on how diversity is viewed and used. The sources of diversity and its uses make a difference to what it means and how it impinges on organizational purpose and human behaviour at the workplace and beyond. Workplace diversity in India may have been partly inherited from centuries of customs and practices, partly imposed from colonial heritage and largely acquired through corporate omissions and commissions. They have implications for global competitiveness and for managing human resources/ industrial relations (HR/IR). Clearly analysing cultural norms and attitudes towards management will be beneficial for Starbucks in the long-term. 4.0 CONCLUSION Starbucks has become a great successful company in the coffee bean and beverage business. A large part of this success is due to its effective strategy. To further grow, Starbucks will need to expand further in other areas of the United States as well as internationally. Due to India being one of the largest coffee drinking nation in the world, Starbucks expansion into India market will be an effective expansion strategy. Although, the expansion is occurring at such a rapid rate that investors worrying issue is of oversaturation. Therefore, Starbucks will have to look into other avenues for maintaining profits and further success. Considering partnerships and venture might be an effective strategy for Starbucks that can reduce the potential threat of the new market. New market penetration is a challenging and uncertain area of business. Hence, for Starbuckss effective market entry, a great emphasis should be given to market analysis. The culture and corporate strategy must also be maintained for success. This will ensure the health of the organization throughout the proposed expansion. APPENDIX A SWOT ANALYSIS: STARBUCKS 1. Strengths Financial resources: The company is the worlds number one specialty coffee retailer, and as such is has a greater financial reach than practically all of its competitors. Huge financial resources enable the company to take advantage of market opportunities, investments and expansion activities that are not available to smaller firms with a reduced capital. Starbucks has considerable financial strength. For instance, in fiscal 2003, Starbucks generated revenues of $4.1billion, a 24% increase on the previous year. (Company Report, 2004) Global presence: Starbucks is a truly global brand. The company has roughly 7,570 retail store locations around the world (as of September 2004), the majority of which are company owned and operated. The company has cast its net across 30 countries in a bid to establish a pioneering image, and although such a strategy has generated limited early returns form its international business, the company has succeeded in developing a truly global brand. A disciplined innovator: Starbucks is a disciplined innovator, and good management of its innovation time line is one of the primary reasons behind the companys success in generating consistent high level of same store sales. Starbucks currently has a number of new ideas being tried and tested in its stores. In 2002 the company introduced new Frappuccino Blended Beverages, and in 2003, the Iced Shaken refreshments product line was launched. Starbucks ability to roll out new initiatives and produces relatively quickly is a considerable competitive strength for the company. That is can rapidly fill gaps in its calendar is a by-product of Starbucks company-owned retail structure, vertical integration of many products and relatively simple store operations. Customers are also increasingly drawn to the companys music compilations, produced for the company by Hear Music. Consistent strength of core product: In the last eight years, Starbucks has consistently derived increasing proportions of its annual revenue from its beverages business unit. It is good for Starbucks to focus on the beverage market, as this core product division dictates the direction of other units, such as merchandise and food. A continued growth in the beverages unit represents overall company growth for Starbucks, as it shows the consistent strength of the core product. 2. Weaknesses Reliance on US market: Given the company is an international brand with wide ranging operations, it should be looking to generate a greater proportion of revenues from outside the US. Such is Starbucks reliance on this market, the company entire performance will be materially affected should the companys US unit under-perform, as a result of economic conditions or increased levels of competition. Rapid build-out hangover: Starbucks based its international strategy on the basis that maximum benefit can be derived from entering markets early to capture a first mover advantage. In accordance with this, the company rapidly cast its net, establishing operations in around 30 countries since 1995, and in doing so, incurring sizeable overhead charges. Also, in the companys haste to increase its scale, some rash decisions were made and some of these mistakes have delayed progress to profitability. Reliance on beverage innovation: An important long-term risk to the companys stock is a lower valuation caused by a slowdown in US sale store growth. Starbucks store sales growth has been largely driven by beverage innovation, but there are questions over how long this can last. Diminishing return from beverage innovation, one of the companys competitive strengths, would have a significant adverse effect on the companys performance. Performance of International operations unit: Starbucks International operations division has faced problems of expansion, with a number of openings failing to be successful. In 2003 Starbucks Coffee International ended its joint venture with the Delek Group of Israel. Following this decision, Shalom Coffee Company, the joint venture between Starbucks Coffee International and the Delek Group, closed its six Starbucks stores in Tel Aviv. 3. Opportunities International operations: By the end of fiscal 2004, Starbucks international business should finally achieve profitability. About 23% of the companys stores are located outside North America. Key markets include the UK and Japan, which should provide useful indicators for the respective performances of Starbucks other operations in Europe and Asia. Growth market: The specialty coffee sector accounts for roughly 15% of the US retail coffee market, which is already worth $21 billion. By 2005, the retail coffee market is expected to be worth $22 billion, and the specialty coffee sector will grow to account for 41% of this market. Starbucks has a market share of over 40% of the specialty coffee market, and the anticipated growth in this category will offer the company considerable opportunities for further growth and expansion in the near future. Starbucks Visa Card: The Starbucks Visa Card is likely to bolster revenues in 2005. During 2004, the companys retail sales mix by product type was comprised of approximately 78% beverages, 12% food items, 5% whole bean coffees and 5% coffee-making equipment and accessories. (Company Report, 2004) By diversifying its revenue streams Starbucks should be able to both increase the stability of its financial position by reducing its reliance on certain product lines, and also grow its revenues. Clustering of company units: With the continued growth of the coffee market, the company has looked to expand its business, including those areas where it has an established presence. Working on the basis that a key driver of business is the convenience of the companys outlet location, Starbucks has looked to cluster its units so as to dominate particular areas. The financial reward derived from this practice has been found to be considerable, as new outlets have not been found to eat into the business of existing outlets. A continued strategy of unit clustering, and a focus on stores that have convenient access for pedestrians and drivers, represents further opportunity for Starbucks to capture an increasing share of the coffee market. 4. Threats Supply risk: Starbucks is dependent on trading companies and exporters for its supply of green coffee. The company is looking at securing long term supply contracts, and in some cases has had to pay inflated prices in order to obtain such contracts. Starbucks responded to world coffee prices reaching 30-year lows during 2001 by offering suppliers more money to guarantee supply, and as such the risk of non-delivery on such purchase commitments is low. However, the nature of the business dictates that the companys dependency on suppliers does put it at risk. Slowing US retail sales: Long-term concerns regarding US store growth potential still remain. If current growth continues, saturation levels within the North American retail division will be reached inside five years. This represents a considerable concern for Starbucks, given that over the last two years, domestic retail has been the source of about 75% of the companys revenue growth and an even greater proportion of profit growth. Before they reach saturation point, US retail sales growth will slow considerably over the next three to five years, further increasing the pressure on the international division to justify the companys investment in expansion. Competition: The global coffee market is a very competitive sector, and Starbucks must compete against the likes of restaurants, coffee shops, and street carts. A major competitor, with substantially greater financial, marketing and operating resources than Starbucks, could enter this market at any time and compete directly against the company. Starbucks must be aware of competition on all levels and maintain its operational performance if it is to retain its status as the worlds leading specialty coffee retailer. Volatility of market: Starbucks is at risk to the volatility of the supply and price of coffee. The companys search for superior standard coffee means it can be adversely affected by multiple factors in the producing countries, including weather, political and economic conditions. In addition, green coffee prices have been affected in the past, and may be affected in the future, by the actions of organizations and associations that have in the Starbucks Corporation past attempted to influence prices of green coffee through agreements establishing export quotas or restricting global coffee supplies. The actions of these associations could cause a degree of costly disruption to Starbuc

Lakota Way

English 100-13 21 October 2009 Family Virtues Virtues are usually taught through the eyes of the wise, also known as the elder. In the book The Lakota Way, by Joseph M. Marshall III, his tribe teaches virtues though story telling. The virtues of the Lakota tribe and those of my family are more similar then I had anticipated, although we do have our differences. The Lakota Way, stories and lessons for living, is a book written in 2001 by Joseph M. Marshall III. Marshall dedicates his book to Kimberly Jo Schumidt and Joseph N.Marshall II. The stories he tells through out his book are those that have been passed down from his family about the Lakota’s and their virtues. Marshall’s stories are based on morals and virtues. While reading chapter 3, â€Å"Respect,† of The LakotaWay I came to find several similarities between my family’s view and the Lakota’s view. Koskalaka is a young man, in this chapter, who goes out hunting in the woods and stumbles acr oss the Deer Woman whom his grandmother had told him about.His grandmother had mentioned that she knew a man who was never home because the Deer Woman took him, so he should avoid her as much as possible. The Lakotas are trying to teach respect to young Koskalaka. They are showing him that you should respect your family and those around you because one day you can lose it all. Like the Lakotas, my family has been taught respect through are generations. My family has taught us that family comes first and we must respect each other and ourselves. They have said that if we do not respect ourselves then neither are we respecting our family name.I asked my mom what respect was when I was younger and she said,â€Å"respect is not something to just play around with, you should always give people the respect they deserve and treat people the way that you would like to be treated. You shouldn't disrespect people and always keep in mind how you would feel if someone were to disrespect me the way that you are disrespecting them. † I took her words to heart and learned a valuable lesson that day, so much so that now when I see someone disrespecting another I feel the need to intervene.In The Lakota Way, Koskalaka meets the deer woman and remembers what his grandmother had told him and out of respect he declines her tempting offer to go with her. Just like Koskalaka respects his elder grandmother my siblings also have learned that we must respect people and more the elder. In the Lakota tribe, the grandmother said that when the Deer Woman takes them into her lodge she has sex with them but, when they wake the deer woman is no longer there leaving the man forgetful of his family and in search of the Deer Woman.Unlike the Lakotas, my family has gone out and seen their own type of deer woman wether it be with drugs, sex, or lies, but never have they forgotten about the rest of us. My family has learned to embrace one another when they have fallen into temptation, where the Lakotas would cast them out. My relatives have gone through many hardships and difficult situations but the morals have set into our heads like Koskalaka’s grandmother set into his head. The many men whom the Deer Woman lured into her lodge lost complete contact with their families and thus themselves.They left their family’s worried about where they could be and what could be happening to them. The men became selfish and inconsiderate, and  no longer showing the respect and attention that they should have been showing to their family because of the Deer Woman. Dissimilar to the men and woman of The Lakota Way, our morals have been embroiled into our minds that family should always come first, regardless of the over all out come in any situation.The Lakota’s virtues demonstrate virtues through story telling opposed to my family who teaches morals through real life example. They tell us stories of hardships one of our relatives have gone through and what w e have to do to avoid situations like that. The stories of respect in The Lakota Way are similar to those of my family’s. The Lakota’s are very virtues people who value their family and respect themselves just like the family of my own.

Code Of Ethics Is Absolutely Essential For Every Education...

Code of Ethics The Code of Ethics is absolutely essential for every education major to have a strong understanding of. This code presents the main rules and regulations that apply to future teachers to ensure the best behavior and actions possible, inside and outside of the classroom. It is a clear guide of unethical activities that teachers may never indulge in without risking suspension, revocation, denial, or reprimand of any teaching certificate. The code is broken down into eleven different standards which are easy for educators to understand and abide by. The first code is labeled Standard 1: Legal Compliance. This code states that an educator must abide by state, federal, and local laws and includes but is not limited to the†¦show more content†¦They also cannot furnish tobacco, alcohol, or drugs to any student and must prevent usage of these substances while students are on school property. It is completely inappropriate to commit any of these crimes and if someone who is an education major has considered any of these acts, he or she may need to consider a different career path because it is our job to protect children, not endanger them. Standard three is labeled Alcohol or Drugs. This standard is about teachers refraining from using alcohol or drugs during the courses of professional activity. This includes activities that are outside of the classroom, such as football games, school concerts, and parent nights. Teachers cannot indulge in anything that could intoxicate them if they know that they are going to have to be on school property. They also cannot possess alcohol anywhere on school property, including their vehicles. The most preventative way to refrain from violating this code is for teachers to omit the use of alcohol and drugs from their lives completely and turn to healthier outlets to relieve stress, such as exercise or meditation. Standard four talks about honesty. This code states that all educators must exemplify honesty and integrity during the course of professional practice. Teachers must be honest at

Informative Speech Speech Outline - 1066 Words

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Thanks professor Tuckerman for the introduction. B. Salutation 1. Good afternoon ladies and gentlemen. C. Ethos 1. What increases heart rate, causes sleep disturbance, makes people cry, act violent, makes some people sleep more and causes untold aches and pains? It s Wednesday! Six hours of homework to do, babysit the little sister, feed the dog, cut the grass, oh and lets not forget your boyfriend is being a jerkRead MoreOutline Informative Speech1491 Words   |  6 PagesNAME : Syifa Fadhilah Hamid CLASS : 12 DBM SUBJECT : Outline Informative Speech SPECIFIC PURPOSE : to inform my audience about Deja Vu CENTRAL IDEA : to inform my audience about the theory of Deja Vu. Including what, how and the effect about Deja Vu . INTODUCTION: Attention Getter : I can’t remember any things well while I thought something happened to me, I feel like I ever seen something but I don’t know when it was or where it was. And I also feel like I’ve been somewhere but I don’tRead MoreOutline Informative Speech1502 Words   |  7 PagesNAME : Syifa Fadhilah Hamid CLASS : 12 DBM SUBJECT : Outline Informative Speech SPECIFIC PURPOSE : to inform my audience about Deja Vu CENTRAL IDEA : to inform my audience about the theory of Deja Vu. Including what, how and the effect about Deja Vu . INTODUCTION: Attention Getter : I can’t remember any things well while I thought something happened to me, I feel like I ever seen something but I don’t know when it was or where it was. And I also feel like I’ve been somewhere but I don’t know whenRead MoreInformative Speech Outline1175 Words   |  5 PagesInformative Speech Outline Speech 131 Author’s Note: This research is being submitted for Title: Taxes Made Easy! Specific Purpose: To inform my audience about how to use the 1040EZ tax form. Central Idea: Today, I hope to make tax season easier for you by demonstrating to you how easy it is to fill out and file the 1040EZ income tax form, if you qualify. Introduction Stanton Delaplane once joked about the IRS, saying he heard it had suggested a simplified tax form with onlyRead MoreInformative Speech Outline1104 Words   |  5 PagesBCOM-3950 October 21, 2015 Informative speech outline Specific Purpose: To inform the audience how to enhance credibility when making conversation at work-related social events. Central Idea: To inform my classmates how to enhance credibility when making conversation at work-related social event by engaging in a conversation, being honesty, and keep confidences. Introduction: I. Today I would like to inform you on how to enhance your credibility when making conversation at work-relatedRead MoreInformative Speech Outline868 Words   |  4 PagesTitle: Fastest Production Car Bugatti Veyron EB 16.4. Speaker: Bharath Tripuraneni Specific Purpose: To Inform Thesis Statement: From the history of the car till design and mechanics. Introduction I. Attention-getter: Even though there are cars, which are faster than Veyron, this car has rose to fame because of it mechanics and design, which made it a street legal car. II. Establishment of ethos: I am credible to talk about this car as I have done research related to this

Cn Case Study Essay examples - 2185 Words

Executive Summary: My decision as the President and CEO of CN, Hunter E. Harrison, is to continue with our strategic focus on continuing to improve productivity and customer service along with a new directive moving forward to continue to grow our sales, profits, cash flow and market value. CN will implement a new strategic focus to expand the share of rail traffic in North America by directing overseas traffic flows on to our network. In order to grow with expansion possibilities in North America being limited and the growth in NAFTA trade declining, CN requires a solid strategy to capture the growing importance of Asian markets. CN will invest and/or partner in international logistics as a freight forwarder intermediary to assist†¦show more content†¦CN deals with both regulatory agencies in the US and Canada for safety and security, cross-border mergers and acquisitions, where there is an absence of political integration and harmonization so CN must keep their identity as both an America n and Canadian company despite their integrated North American structure and operations. There is a rise in demand for Asian trade due to lower total costs compared to the costs of a North American product. CN wants to increase revenue and profits by participating in this market transporting goods in and out the Asia and North American markets. If CN were to expand internationally with rail lines and operate like their North American network there are many factors to consider such as government regulations, costs, infrastructure and technology. The Asian Development Bank’s share of total lending for transportation infrastructure has been rising with relatively large programs in China and Southeast Asia. China, Mexico and parts of Southeast Asia, in particular, are quickly expanding or enhancing road and rail infrastructure, supporting rapid growth in their respective economies. China’s railway system has been in decline, but leadership has realized the need to upg rade the rail system in order to connect the less developed, but resource rich, northern and western parts of the economy with more prosperous manufacturing centers in the East. This will foster development outside the coastal provinces.Show MoreRelatedEsstrogen Signaling In The Cns Case Study775 Words   |  4 PagesEstrogen Signaling in the CNS: Estrogens act on the body through several different mechanisms, all of which involve some type of ER (Hall, Couse, Korach, 2001). 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Is “Lord of the Flies” a Searching Examination Free Essays

Wave got to have rules and obey them. After all, were not savages we’re English. And the English are best at everything. We will write a custom essay sample on Is â€Å"Lord of the Flies† a Searching Examination or any similar topic only for you Order Now † These are lines taken trot chapter 2 tot the novel ‘Lord tot the Flies’. To show the change in the character and the situation through the novel here is another quote from the last chapter of the novel, â€Å"l should have thought,† said the officer as he visualized the search before him, â€Å"l should have thought that a pack of British boys- you’re all British aren’t you? Could have been able to put up a better show than that— mean—â€Å". The novel shows Itself to be a lot of things, a comment on war, an adventure novel or d statement of character. Through the book Gilding attempts to not only warn us about the consequences of another war, but also enables LIST to view an array of different personalities and people profiler Yes, ‘Lord of the Flies’ is a searching examination tot human nature, where trot the reader not only gets an authorial opinion on various types of people but also get to, for themselves, f orm an image of the individualistic of each and every character. The arguable protagonist of the novel is Ralph, a rational and democratic leader who is Mathew obsessed with the fire. In the start of the novel he too is Indifferent towards the easy target Piggy, but slowly learns to respect him. It Is Ralph who Initially keeps the boys focused on their goal of being rescued. But ads his mind gets clouded so does his objective. Gilding shows Ralph to be the closed man, an evolved creature who conforms to society but still has his flaws. Ralph shows his flaws when he continues to disregard Piggy’s asthma by saying â€Å"Sucks to your as- marl† whenever the topic is broached. He also shows poor Judgment when he gives into his primitive instincts and participates in the killing of Simon. Ralph to the reader symbolisms the leader who is civilized and dedicated but can often slip-up and make mistakes. His relatable reactions and simple solutions represent a man of will, vivo Is defeated by circumstance. He wants to let the fire continue but has too little manpower to do so, but still persists on finding a solution the next day. We also see him to be delusional at times, like when the curtain flickers In his brain and he Is unable to think HIS biggest moment of what can be called stupidly Is when he says, â€Å"Supposing we go, looking like we used to, washed and hair brushed?- tater all we rent savages really and being rescued isn’t a game—â€Å". He believes that despite the savagery that has spread through Jack and this tribe they will listen to him if he takes a shower, it is possibly his biggest moment of failure. Through the same instance we see another trait of human nature in him which Is desperation. Ralph is trying to cling on to any little form of order and hope that he can muster. He hopes to win the other boys over with his endeavourer to appeal to the little remnants of collocation, Another striking event that stands out with respect to Ralph Is when he slaughters the beast†, he Is the one trying to establish decorum and It Is he who destroys the reason tort chaos. To contrasts Ralph as the civilized human being Gilding creates Jack, the adversary. Ironically a choir boy, Jack slowly turns out to be tyrannical dictator and comes to represent the evil or the ruthless side tot human nature. A first, Jack goes along with Ralph and allows himself to be appeased as the head of the hunters. He is content with his position and desperately tries to gather meat. His first attempt at killing the animal is disastrous not due to lack of skill, but because he still as some conscience left in him and is actually scared of committing the murder. He also says that while he hunts he feels like he is â€Å"being hunted†. This shows the last fragments of humanity left in him. He turns into an almost repulsive animal at the end of the novel. Gilding shows man’s primitive instincts in Jack, his need for food, power and blood. We often wonder from where the deep seethed blackness appears in Jack. I can only speculate that the intensive education provided to him in the church results in a catastrophic rebellion where Jack loses all sense of sanity and informs to the baser human. Towards the end of the novel Jack is adhered to as the chief and everyone on the island fears him. He hates Piggy from the very beginning and is fearful of his intelligence. He knows that Piggy’s rationality could be responsible for his downfall and could harm his dictatorship. He is envious of his superiority. â€Å"His tone conveyed a warning, given out of the pride of ownership, and the boys ate faster while there was still time. † Jack establishes his authority through brutality and force. He symbolisms the savage and primitive part of human nature. His interactions with others more or less result in a display of rage and anger and he pitilessly forces the others to adhere to him. He orders the murder of Simon, the theft of Piggy’s glasses and even asks for Rally’s life. Gilding, through him examines, in depth the evil within man and the ugly part of the human mind. Another character that Gilding uses to further examine the human race is that of Piggy. Through this â€Å"fat boy’ the author shows rationality, reason, science and intelligence. Piggy along with his specs is the symbol of wisdom and provides an outlook into scientific man. Despite his intelligence, Piggy has his short comings; he has asthma and is a social outcast due to his superior intellect. He is fear full of Jack and even says, â€Å"We should fear each other†. His character gives the reader yet another example of a different type of human being, one who is above the rest intellectually but suffers from isolation and anxiety. Through him, Gilding dives deeper into the psyche of a visionary. While Piggy, as a character does lend himself to the examination of human nature, his death too is a fine example of Gildings thesis. When Piggy is killed by the tone which is rolled down we see no humanity left within these boys. We see only Ralph grieving the loss of a great friend, but everybody else especially Jack is oblivious. This shows us the common feeling of new within man. All the boys were louses of Piggy, his glasses and his intelligence. The Conch too shatters with Piggy which further accentuates the dilapidation of civilization on the island, it also highlights man’s complete disregard for rules and his natural instinct to rebel. If lack is part of darkest hues in the character palate, and Ralph can be painted in shades of grey, Simon resembles the purity of white. In Simon Gilding explores the spiritual and innately good part of the human heart. Simon thinks only for the good of all, he practices meditation and sacrifices himself in an endeavourer to save everybody. He is close to nature and is the only one who has a conversation with the sow. It is Simon, who understands the universal truth that it is not each other that we should fear nor I it some third person, but it is the evil within us that will eventually USA . It is rather entourage at t TN this extraordinary, Christ-like texture is continually marginal’s and is at the end murdered unfeelingly. In him Gilding pictures the saint, the pure visionary who knows the truth. His character highlights the differently abele or the higher human nature, one which connects with God and Nature. With respect to Simon it is not only he who is a specimen to investigate human nature for Gilding, but his interactions with the sow’s head and his death too focus on some other human traits. For example when he talks to the sow he displays a curtain of bravery which could be taken as the bravery of a martyr or the fade of a coward. His death however, according to me displays the most range of human motions. The act itself shows primitive violence and carnal needs at its very roots. The reaction of the boys to the death is indifferent and they go on like nothing has happened, it shows that the different and often better people are always thrown away. It also shows the human habit of denial, where all the boys including Ralph completely deny any part in the killing. In the book, Simon is shown to be a true unsung martyr. The littlest in the book resemble the common man in society and his reflex reaction to conform, whereas the other biggies resemble the followers and ails of the leaders. A bugging who distinctly stands out is Roger, he acts as second in command to Jack and it is he who is responsible for Piggy’s death. All the boys fight for power, they all want to control something. The sow shows the need for security, the Conch the superficial need for rules and the glasses the human need for technology. Through the novel, ‘Lord of the Flies’ Gilding not only dives into the human mind, heart and soul by meaner of implication, but provides the reader with concrete examples and instances where the various facets of human nature are displayed. It is ironic that when â€Å"the beast† is killed by Jack the fire begins to destroy, and it is the fire, not one of hope but one of destruction that leads to the rescue of the boys. Through all these examples from the text I can without a doubt say that the novel is truly a fine example of an in-depth analysis of human nature. It makes a powerful impact on the reader and gives them food for thought. It makes us think of not only the various possibilities but also the extent to which the human mind and its essential evil nature can raise a storm and leave a pile of destruction behind. How to cite Is â€Å"Lord of the Flies† a Searching Examination, Papers

Reflective Procedural Meeting Communication

Question: Discuss about the Reflective Procedural Meeting Communication. Answer: Introduction Resolving conflicts, reinforcing skills and knowledge, accomplishing difficult tasks and enhancement of the leadership skills are some of the benefits of the group (Drew Coulson?Thomas, 2013). In this assessment, I will illustrate the difficulties we faced when we wrote the assignment and the good traits that I have learned from working as a group. Moreover, I will also explain my experience regarding the issues during purchasing of the products for the neediest group of the society that are the elderly people. Lastly, a conclusion will also be drawn that summarizes all my experience during the procurement procedure and how we maintained the effectiveness of the entire group. As stated by Bak et al. (2013), the term procurement refers to the judgment of efficient vendors or suppliers for acquiring and buying goods/services. In order to complete this assessment, we also have to buy products from competent suppliers and shops for elderly citizens of old age homes. The first thing that we have done is the listing of products that can be given to the senior citizen, who stayed in old age homes. We furthermore conducted a meeting, where these listing can be accomplished. Every member of our group presents that their ideas like providing health checkups, organizing an indoor game event, where they can participate enthusiastically or taking them out for a picnic. I also suggested them to set up a mini theater to project their all-time favorite movies or gifting them a CD collection of songs of their times. All my team members support my idea, as the plan needs less monetary resources compared to the one suggested by others. The next thing that we preceded with i s the process of supplier research and selection." We have selected the place from where we can get the desired objects. As a group, we have selected the nearest supermarket that is TESCO and we have selected some movie and music CD from there. Our group has decided to select this supermarket, as all the products are available at affordable price and we do not have to negotiate for any of the products. The next things that we did are to distribute the task among the team members like I was given the responsibility to select movie and music from older times that can attract the attention of senior people and can make them happy. The other group was provided the task of raising money for this charity so that we can raise enough money to purchase a projector and other accessories that can accommodate all the elderly people of the old age home supported by Home Instead Senior Care. Maniar and Modi (2013) stated that in recent time, social media technology attracts every individual as they help in building good communication with the known people and it is free of cost. Thus, we have also created a WhatsApp group name MISSION ELDERLY-SMILE." This WhatsApp group helps in communicating with all the team members and updates each other with the recent activities. The problem that we faced in this context is due to non-availability of the internet connection or poor internet connectivity in some areas. This results in the detachment of the communication, which on the other hand results in occurrence of conflict. We overcome this adversity by calling each on a conference call during that time and update everyone regarding our approaches. Moreover, we have conducted meeting twice in a week, where we planned for the rest of the things that is left to accomplish our plan. We also click pictures during the daytime as a memory of our experience while marketing and traveling to different places. Additionally, the teams who are collecting charity for those older adults have opened a stall in Grafton Street, a crowded city where more people can be attracted. They have also clicked pictures of their experience while collecting the money and approach to the leading organizations like Finance Ireland Groups and Central Bank of Ireland. Our team has selected these organizations as they can offer enough of monetary resources and we can get the opportunity to make them aware of our social approach. At the end of the meeting, we also share our experience and clicked pictures. These communications ensure our team effectiveness in carrying all the work. I also want to mention that we have to prepare a presentation reading our project to help older adults of Home Instead Senior Care and our approach. We have opted for a different part of giving a presentation to the professors and to the CPO for getting an approval of the procedure that we have selected. Each of our team members got a part of the assignment to describe and mu team give me the liability for arranging and assembling the presentation slides. We practiced a lot. During this session, I came to learn that I am facing problem while delivering my thoughts and my team members supported me during the practice session. This support enhances my self-confidence and we have successfully illustrated our entire experience and objectives behind our selected topic for procurement. The result is that our mentor and other judges were happy from our teamwork and approved our request for organizing a mini theater for elderly people. Conclusion Thus, I can say that I have learned a lot about the procurement chain that comprises of the formulation of the requirement that we have to fulfill and then select the source for purchasing the product. The event for which our team has selected to buy goods is to set a mini theater in Home Instead Senior Care for elderly people. In this mini-theater, the old people can watch movies and listen to music of their times. I have learned that communication is very important in teamwork and lack of this aspect can be the reason of conflict. As a group member, all my team and I supported each other and tried to rectify each others mistake. I have experienced the leadership trait in me for leading a sub-team for suggesting effective ideas and purchasing products from a good organization. I have also designed the presentation slide for our assignment; however, I faced difficulty in presenting my thoughts verbally but my team had helped me to overcome my difficulty by practicing our speech. Reference List Bak, C. A., Vogt, L. H., George, W. R., Greentree, I. R. (2013). Management by team.Logistics Information Management. Drew, S., Coulson?Thomas, C. (2013). Transformation through teamwork: the path to the new organization?.Team Performance Management: An International Journal. Maniar, A., Modi, A. (2013). Whatsapp and youth.EXCEL International Journal of Multidisciplinary Management Studies,3(10), 32-36. Choudhary, S. R., Momin, M. I. H., Kantharia, S. L. (2015). Facebook and Whatsapp: Beneficial or Harmful?.Journal of Evidence based Medicine and Healthcare,2(17), 2306-2311. Entertainment-books/dvd. (2016).tesco.com. Retrieved 28 December 2016, from https://www.tesco.com/direct/entertainment-books/dvd/cat12590010.cat Home Care - Home Help - Elderly Home Care | Home Instead Senior Care. (2016).Homeinstead.ie. Retrieved 28 December 2016, from https://www.homeinstead.ie/ Lehmann-Willenbrock, N., Allen, J. A., Kauffeld, S. (2013). A sequential analysis of procedural meeting communication: How teams facilitate their meetings.Journal of Applied Communication Research,41(4), 365-388. Levi, D. (2016).Group dynamics for teams. Sage Publications.